Growth Lead - SEO (India)

Pepper

Mumbai

On-site

INR 3,500,000 - 5,500,000

Full time

14 days+

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Benefits offered by this job

Paid menstrual leave

COVID-19 insurance coverage

Job summary

Pepper is building an Agentic AI SEO Platform and seeks a Growth Lead - SEO who drives organic growth for our customers with hands-on execution. You will work across multiple client sites, applying data-driven SEO practices and collaborating with product and AI teams to scale execution without managing a team.

This IC role emphasizes hands-on analytics, experimentation, and delivering measurable business outcomes through SEO across Pepper’s customer portfolio.

Qualifications

8-12 years of SEO experience with measurable impact on organic growth.
Significant in-house or client-side experience; agency backgrounds are less fitting.
Proven track record of personally growing websites with receipts.
Deep expertise in Technical SEO (indexation, rendering, site speed, structured data)
Content-led SEO (topic clusters, SERP analysis, content optimization)
SEO analytics and measurement tied to business outcomes
Proficiency with GA4, Google Search Console, Ahrefs, SEMrush
Comfort with large datasets; SQL is a plus

Responsibilities

Own end-to-end Organic Growth for Pepper customers with hands-on execution.
Analyze performance patterns across client websites to identify scalable growth levers.
Shape the Agentic AI SEO Platform by defining what gets automated and how.
Own technical SEO for client sites: crawling, indexation, Core Web Vitals, migrations.
Lead content-led SEO through keyword research, topical authority, content gap analysis.
Experiment with AI-assisted SEO workflows and document repeatable results.

Skills

Hands-on data analysis

In-house or client-side SEO

Growing websites personally

Technical SEO

Content-led SEO

SEO analytics & measurement

GA4

Google Search Console

Ahrefs

SEMrush

SQL

Large datasets

Tools

GA4

Google Search Console

Ahrefs

SEMrush

SQL

Job description

Location / Time Zone:

India - 10:30 AM to 7:30 PM IST

Experience:

8-12 years

About Pepper

Pepper is building a new category of content and SEO growth platform - where strategy, content, technology, automation, and AI come together to drive measurable business outcomes for our customers.

Now, we're building an Agentic AI SEO Platform - one that automates execution on foundational SEO tasks, so we can drive scalable organic growth for our customers. This role sits at the heart of that evolution.

The Opportunity

We are looking for a Growth Lead - SEO to drive organic growth outcomes for Pepper's customers while helping shape how our AI platform scales SEO execution across our client portfolio.

This is not a leadership role. This is an Individual Contributor role.

We're not looking for someone who wants to:

Manage large teams
Sit in strategy meetings all day
Guide others while their own SEO skills rust

We're looking for someone who:

Still gets their hands dirty with data, every single day
Has personally grown websites - not "overseen growth," but done it
Sees AI automation as a multiplier for scaling client outcomes
Wants to figure out what works across multiple customer websites when execution is handled by machines

You’ll work directly on SEO systems for our customers, partner with product and AI teams, and shape how we operationalize SEO through technology - without managing a team.

What You’ll Do at Pepper

1. Own Organic Growth for Pepper Customers (Hands-On)

Drive end-to-end SEO outcomes for customer websites - traffic, rankings, revenue impact
Work across multiple customer accounts, identifying patterns and opportunities at scale
Execute and iterate, not just strategize and delegate
Be accountable for measurable client results you personally influence

2. Go Deep on Data & Analytics (Across Customer Portfolio)

Live in Google Search Console, GA4, Ahrefs, Screaming Frog - across multiple client properties
Analyze performance patterns across customer websites to identify scalable growth levers
Turn raw data into actionable insights that drive client outcomes - not slide decks

3. Shape the Agentic AI SEO Platform for Customer Scale

Partner with Pepper's product, automation, and AI teams to define what gets automated and how across our customer base
Identify which SEO workflows can scale through AI for multiple clients - and which require human judgment
Test, break, and refine AI-assisted SEO execution on real customer websites
Help build the system that makes SEO predictable and scalable for Pepper's entire customer portfolio

4. Execute Technical & Content-Led SEO for Customers

Own technical SEO for client websites: crawling, indexation, site architecture, Core Web Vitals, migrations
Drive content strategy through an SEO lens for customers: keyword research, topical authority, content gap analysis
Implement programmatic and long-tail SEO strategies for client growth
Push customer results beyond traffic metrics into commercial and revenue impact

5. Experiment Relentlessly (With Customer Outcomes in Mind)

A/B test titles, schema, content formats, internal linking structures across client sites
Document what works. Kill what doesn't. Scale what succeeds across the customer base.
Build playbooks that drive repeatable results for Pepper's customers

What We’re Looking For

Must-Haves

8-12 years of SEO experience, with demonstrable, measurable impact on organic growth
Significant in-house or client-side experience - agency-only backgrounds are a harder fit; we need someone who's owned outcomes, not just delivered reports
Proven track record of personally growing websites - bring the receipts
Deep expertise in:
Technical SEO (indexation, rendering, site speed, structured data, log file analysis)
Content-led SEO (topical clusters, SERP analysis, content optimization)
SEO analytics and measurement tied to business outcomes
Expert-level proficiency with:
GA4, Google Search Console, Ahrefs, SEMrush
Comfortable with large datasets; SQL is a plus

What Will Set You Apart

Experience working with or building SEO platforms, automation, or AI-assisted workflows
Comfort operating in ambiguity and zero-to-one environments
Experience scaling SEO strategies across multiple client websites or brands
Strong POV on where SEO is heading - and what execution looks like when AI handles the basics
Bias toward action: "Let's test it" > "Let's discuss it"
IC by choice, not by circumstance - you want to stay hands-on because that's where you do your best work

Who This Role Is NOT For