Associate Director - Entertainment Pricing, Planning, Supply and Ad Products, Digital

JioStar; Mumbai; On-site; INR 1,000,000 - 2,000,000; Full time

Job summary

JioStar is seeking a dynamic professional to lead Agency Partnerships across South India. The role involves managing relationships with agencies, driving revenue targets, and innovating content monetization strategies in digital media.

The ideal candidate will have 8–12 years of experience, strong agency networks, and a strategic mindset to influence stakeholders. Key responsibilities include revenue ownership, agency enablement, and cross-functional collaboration to ensure campaign success.

Qualifications

• Proven experience managing and growing agency relationships.
• Negotiating annual trading and incentive deals.
• Driving revenue growth and new client acquisition.

Responsibilities

• Own and manage relationships with independent and network agencies.
• Drive revenue targets across assigned agency portfolios.
• Conduct workshops and roadshows on content and audience targeting.

Skills

Agency relationship management

Revenue growth

Content monetization

Stakeholder management

Strategic thinking

Education

8–12 years of experience in digital media or agency partnerships

Strong understanding of digital branding

Job description

We are looking for a dynamic and growth-focused professional to lead Agency Partnerships across South India, managing both independent and network agencies (excluding GroupM). The role requires a strong understanding of digital media, OTT, content monetization, agency trading ecosystems, and regional market dynamics.

Key Responsibilities

• Agency Relationship Management – Own and manage relationships with independent and network agencies across South markets (TN, Kerala, Karnataka, AP/Telangana). Build strong relationships with agency leadership, planning teams, and trading stakeholders. Drive long-term strategic partnerships through consultative engagement and solution-led selling.
• Revenue Ownership & Business Growth – Own and drive revenue targets across assigned agency portfolios. Lead annual incentive negotiations, volume deals (VDs), and trading agreements. Identify opportunities for upsell and cross-sell across OTT, CTV, Impact, Sponsorships, and Performance solutions. Unlock new business opportunities from SMBs, regional advertisers, and emerging brands via agency ecosystems.
• Content Monetization & Strategic Initiatives – Drive monetization of premium content through sponsorships, integrations, and custom brand solutions. Create market-specific packages for regional properties, festive opportunities, sports, and election campaigns. Work closely with internal teams to pitch innovative ad formats, advanced targeting, and engagement-led solutions.
• Agency Enablement & Thought Leadership – Conduct workshops and roadshows with agencies on content, measurement, audience targeting, and platform capabilities. Position JioStar as a strategic growth partner through GTM initiatives and consultative planning support. Drive adoption of new ad products, advanced measurement frameworks, and innovative media solutions.
• Market Intelligence & Strategic Insights – Track market trends, competitor activity, agency structures, and advertiser behavior. Provide actionable insights to internal teams for refining GTM and monetization strategies. Identify emerging opportunities across regional and mid-tier agency ecosystems.
• Cross-functional Collaboration – Collaborate with Sales, Strategy, Brand Solutions, Product, Measurement, and Ad Operations teams. Ensure smooth execution of campaigns, sponsorships, and strategic partnerships. Align internal stakeholders on pricing, inventory, execution timelines, and delivery.

Skills & Attributes for Success

• Proven experience in managing and growing agency relationships
• Negotiating annual trading and incentive deals
• Driving revenue growth and new client acquisition
• Content-led monetization and sponsorship sales
• Strong stakeholder management, negotiation, and presentation skills
• Strategic thinker with a growth-oriented and solution-driven mindset

Preferred Education & Experience

• 8–12 years of experience in digital media, OTT, ad‑tech, or agency partnerships roles
• Strong understanding of digital branding & performance ecosystem, OTT/CTV advertising, media planning and buying, audience targeting & measurement solutions, and regional market dynamics
• Experience working with leading digital publishers, OTT platforms, or media networks
• Exposure to advanced measurement and attribution frameworks
• Strong network within agency ecosystems across South markets
• Ability to influence senior stakeholders and drive long‑term partnerships