Senior Director - Entertainment, Digital Agency Partnerships

Jiostar; Mumbai; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

JioStar is seeking a Senior Director to lead and strengthen relationships with a leading media agency network in the West region. This senior role sits at the crossroads of branding, performance marketing, and ad tech, driving revenue through strategic agency partnerships and innovative solutions.

You will own negotiations, structure multi-crore deals, and collaborate across sales, product, and marketing to deliver integrated campaigns and measurable outcomes for brands and agencies.

Qualifications

• Deep understanding of the agency ecosystem and how decisions are made within groups
• Proven ability to structure and close complex, multi-crore commercial deals
• Strong knowledge of audience narratives, measurement and data-driven selling

Responsibilities

• Own and manage relationships with a large global agency network
• Lead negotiations and closure of annual incentive deals and trading agreements
• Provide consultative support on digital strategy, media planning, and campaign optimization
• Educate agencies on content offerings, ad formats, and platform capabilities
• Stay updated on industry trends and competitive dynamics to refine go-to-market strategies
• Collaborate with sales, product, marketing, and ad operations to deliver integrated solutions

Skills

Agency ecosystem understanding

Deal structuring

Data-driven selling

Stakeholder management

Leadership

Education

15–18 years of digital media/ad tech experience

Job description

## Senior Director - Entertainment, Digital Agency PartnershipsApplylocations: Mumbai - Urmitime type: Full timeposted on: Posted Todayjob requisition id: JR11944**Job Summary**We are looking for a seasoned Senior Director to lead and strengthen our relationships with a leading media agency for West region. This role sits at the intersection of branding, performance marketing, and ad tech, and requires a strategic leader who can drive revenue through deep agency partnerships, innovative solutions, and strong digital market understanding.**About the team**JioStar's Entertainment Ads Agency Partnerships team connects India's largest media agencies / marketers to hundreds of millions of consumers across the country's most-watched premium entertainment streaming properties. We sit at the intersection of content, culture, and commerce — responsible for building the revenue engine that turns audience scale into measurable business outcomes for brands and agencies alike. Our mandate spans the full agency ecosystem: from national trading conversations to bespoke content-led brand integrations. We operate with the urgency of a challenger and the credibility of a market leader. If you understand what it takes to move large budgets and build enduring agency partnerships in a rapidly evolving media landscape, this is your seat at the table.**Key Responsibilities****Agency Relationship Management*** Own and manage relationships with predominantly one large global agency network.* Build and maintain strong connections with senior stakeholders, central trading teams, and key decision-makers* Act as the primary point of contact for strategic discussions and partnership growth**Revenue & Deal Structuring*** Lead negotiations and closure of annual incentive deals and trading agreements* Drive revenue growth through both branding and performance-led solutions* Identify upsell and cross-sell opportunities across agency portfolios**Strategic Advisory*** Provide consultative support to agencies on digital strategy, media planning, and campaign optimization* Position the organization as a preferred partner through thought leadership and insights**Product & Content Evangelization*** Educate agencies on content offerings, ad formats, and platform capabilities* Drive adoption of new ad properties, innovations, and emerging solutions in the ad tech ecosystem**Market Intelligence*** Stay updated on industry trends, competitive landscape, and evolving agency dynamics* Bring actionable insights to internal teams to refine go-to-market strategies**Cross-functional Collaboration*** Work closely with sales, product, marketing, and ad operations teams to deliver integrated solutions* Ensure seamless execution of campaigns and partnerships**Skills & Attributes for Success*** Deep understanding of the agency ecosystem, including how national trading, investment, and planning decisions are structured and influenced at the group level.* Demonstrated ability to structure and close complex, multi-crore commercial deals, including volume partnerships, strategic integrations, and bespoke commercial constructs, beyond relationship management.* Strong command over audience narratives, media measurement, attribution frameworks, and data-led selling, with the ability to translate analytics into compelling commercial opportunities.* Concise, compelling, and confident communicator, capable of presenting complex propositions effectively across large-format industry forums as well as senior stakeholder discussions.* Proven ability to lead, inspire, and develop high-performing commercial teams, while operating effectively with senior agency and client leadership.* High comfort navigating ambiguity, organizational complexity, and fast-evolving market dynamics, with a proactive approach towards risk management, stakeholder alignment, and pipeline governance.**Preferred Education & Experience*** 15–18 years of experience in digital media, ad tech, or agency-facing roles* Strong understanding of:* Branding and performance marketing ecosystems* Digital media planning and buying* Ad tech platforms and programmatic landscape* Proven track record of managing and growing agency relationships* Experience in negotiating large-scale deals and partnerships* Strong network within mid-tier agency ecosystem* Excellent communication, presentation, and stakeholder management skills* Strategic thinker with a solution-oriented mindset* Experience working with Top publishers In digital sector across Branding & Performance domain* Exposure to data-driven marketing and measurement frameworks* Ability to influence senior stakeholders and drive long-term partnerships**About Us**Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.