Associate Director/Director - Sales Development

Rupeek; Bengaluru; On-site; INR 3,000,000 - 4,500,000; Full time

Job summary

Rupeek in Bengaluru seeks a senior Growth & Strategy leader to own growth charters end-to-end — from setting strategy to driving execution and delivering measurable outcomes.

The role is hands-on and requires transforming strategy into scalable, field‑level initiatives, working across product, sales, marketing and finance to accelerate distribution and optimize funnels.

Qualifications

• MBA from premier B-school is mandatory.
• 4+ years total experience in growth/strategy roles.
• Startup or fast-paced environment experience.

Responsibilities

• Own growth and strategy charters from planning to rollout.
• Drive field sales programs, incentives, and distribution.
• Lead cross-functional programs with product, sales, marketing, finance, and ops.
• Head analytics to surface growth levers and report to leadership.

Skills

Analytical thinking

Cross-functional leadership

Execution oriented

Entrepreneurial mindset

Education

MBA from premier B-school

Job description

Rupeek: Redefining Gold Loans for a Digital India

The Opportunity:

India boasts a $2 trillion gold market, yet traditional gold loans are often cumbersome and lack transparency. Rupeek, established in 2015 and headquartered in Bangalore, is changing this landscape. We are India's leading asset-backed digital lending fintech platform, committed to making credit accessible and convenient.

Our Approach:

Rupeek leverages cutting‑edge technology and an automated asset‑light model to transform gold loan disbursal. Our secure, low‑touch processes offer a friction‑free experience for over 5 lakh satisfied customers across India. With strategic partnerships with leading banks and financial institutions, Rupeek unlocks the value of gold assets for our borrowers.

Why Rupeek?

• Shape the Future of Finance: Join us in revolutionizing the way India accesses credit through innovation, technology, and a commitment to building a more inclusive financial ecosystem
• Profitable Scale is Our Focus: We are now prepared and committed to achieving a profitable scale while remaining dedicated to financial inclusion.
• Backed by Industry Leaders: Marquee investors like Accel Partners, Bertelsmann, Elevation Capital, GGV Capital, Peak XV and many more fuel our growth, demonstrating confidence in our innovative approach.

Are you a leader who thrives in a dynamic, fast‑paced environment?

If you share our passion for making a difference, Rupeek offers the perfect platform to leverage your expertise and shape the future of gold‑backed lending in India.

This is your chance to build a company at the forefront of financial innovation and market leadership.

The Role

We are looking for a high‑impact Associate Director / Director – Growth & Strategy to own a growth charter end‑to‑end — from setting the strategy and building the plan to personally driving execution and measurable business outcomes.

This is a hands‑on operating role, not an advisory role. You will be responsible for driving growth, expanding distribution, improving funnels, launching strategic programs and delivering measurable business results.

The ideal candidate combines strong analytical and strategic thinking with hands‑on field execution experience and has demonstrated the ability to operate in a fast‑paced, high‑growth environment.

What You’ll Own

• Own Business Charters, Start to Scale: Take ownership of defined growth/business charters — translate them into clear plans, SOPs, and metrics; drive 1→10 rollouts in the field; and prepare successful initiatives for a 10→100 handover to regional execution teams.
• Drive Productivity & Sales Excellence: Build and scale the systems that make the field/sales engine more effective — incentive design, lead scoring and targeting, automation, and productization of performance rigor — while owning GTM design and distribution expansion.
• Manage Field Force Lifecycle & Performance: Own end‑to‑end lifecycle management of field teams — onboarding, productivity, performance management — and run a structured review cadence with regional teams to track outcomes and unblock issues.
• Lead Cross-Functional Programs: Run cross‑functional programs end‑to‑end (planning to delivery), partnering closely with Product, Sales, Marketing, Finance, and Ops to drive alignment and execution — often without direct authority over these teams.
• Head the Analytics Control Tower: Own the data and insight engine behind business decisions — surfacing incremental growth levers, tracking performance against plan, and presenting clear, actionable recommendations to leadership.
• Identify & Execute on Growth Opportunities: Proactively spot new growth levers, build the business case, and ensure rigorous execution through regular reviews and performance tracking across quarters.

Who You Are?

We are looking for candidates with the following profile:

• Strong Academic Pedigree: MBA from a premier/pedigree B‑school is mandatory.
• Total Experience min 4+ Years
• Management Trainee / Field Sales Experience: 3–6 years of experience as a Management Trainee / in structured field‑sales roles, with exposure to central sales planning, sales development and business execution. Growth & Strategy Experience: Experience in growth, business strategy, GTM, distribution, program management or business operations.
• Startup Experience: Prior experience working in a high‑growth startup or similarly fast‑paced environment, with the ability to operate with ambiguity and high ownership.
• Operating Mindset: Strong bias toward execution with the ability to translate strategy into measurable business outcomes.
• Analytical Thinking: Ability to break down complex problems from first principles and use data to drive decisions.
• Cross‑functional Leadership: Ability to influence and drive teams across functions without necessarily having direct reporting authority.
• Business Depth: Strong understanding of the business environment and the ability to adapt strategies based on market and ground‑level realities.
• Leadership: Strong stakeholder management, people leadership and communication skills.
• Experience: Overall experience aligned to a senior growth/strategy leadership role, with meaningful operating and execution exposure.

What We’re Looking For

• Strong first‑principles problem solving with the ability to structure ambiguous problems and back decisions with data.
• Someone who thrives in ambiguity and takes complete ownership.
• A leader who can move seamlessly between strategy, planning and on‑ground execution. Comfort operating across both strategic (think tank) and operational (execution/field) modes.
• Someone with an entrepreneurial mindset and the ability to thrive in a fast‑paced startup environment.
• A growth‑oriented professional passionate about building scalable businesses and delivering measurable impact.

Why Join Rupeek?

This role offers the opportunity to shape strategic direction, build and scale high‑impact growth programs, and work directly with senior leadership on critical business challenges. If you enjoy turning strategy into execution, building scalable businesses and creating measurable impact in a high‑growth environment, we’d love to hear from you.