Director/ Senior Director - Category

Rupeek; Bengaluru; On-site; INR 2,500,000 - 3,500,000; Full time

Benefits offered by this job

Work with top-tier professionals

Impact business growth directly

Exposure to financial product management

Job summary

Rupeek is seeking a highly analytical Director/Senior Director- Category to lead its gold loan product vertical in Bengaluru. This role is essential in driving product strategy, enhancing customer experience, and managing important business initiatives through data-driven decision-making.

The ideal candidate will collaborate with various teams to optimize the customer journey and implement effective strategies for growth in the gold loan market.

Qualifications

• 6-10 years of relevant experience in product management, category management, or program management roles.
• Proven experience in a fintech, BFSI, or lending environment.
• Demonstrated ability to work in cross‑functional teams.

Responsibilities

• Lead the gold loan product category, owning P&L and customer journey.
• Identify growth opportunities and create business plans.
• Use quantitative and qualitative data to identify trends and assess performance.

Skills

Business analysis

Data visualization

Project management

Problem-solving

Experience in fintech/BFSI

Education

Degree from Tier 1 or Tier 2 institution

Tools

Tableau

Power BI

SQL

Excel

Job description

Rupeek, established in 2015 and headquartered in Bangalore, stands as India's leading asset-backed digital lending fintech platform. Committed to making credit accessible to Indians in a fair and convenient manner, Rupeek pioneers innovative financial products focused on monetizing India's $2 trillion gold market. Leveraging state-of-the-art technology and an automated asset-light supply chain, Rupeek is transforming the gold loan disbursal landscape across 40+ cities in India. With a customer base exceeding 5,00,000+, the company's strategic partnerships with top banks and financial institutions underscore its commitment to building gold-backed assets through low-risk, low-touch, and friction-free processes.

Rupeek's impressive journey is supported by key investors such as Sequoia Capital, Accel Partners, Bertelsmann, and GGV Capital. In Apr 2024, Rupeek turned profitable and raised $25M in equity capital from Manipal Group and Elevation Capital to fund its next phase of growth. Join us in redefining the future of finance through innovation, technology, and a commitment to financial inclusivity.

Experience: 6+ Years

Industry: Fintech / NBFC / Financial Services

About the Role

We are looking for a highly analytical and strategic Director/ Senior Director- Category to lead our gold loan product vertical. This role is critical in driving product strategy, improving customer experience, managing cross‑functional initiatives, and supporting business growth through data‑driven decision‑making.

You will work closely with leadership, product, technology, operations, risk, and marketing teams to shape the future of gold loan offerings and optimize the overall customer journey.

Key Responsibilities

• Category Ownership: Lead the gold loan product category—owning P&L, customer journey, funnel optimization, and product innovations.
• Strategy & Planning: Identify growth opportunities, create business plans, and implement GTM strategies for new offerings or regions.
• Business Analysis: Use quantitative and qualitative data to identify trends, assess performance, and recommend actionable insights.
• Data Visualization & BI: Build dashboards, reports, and visualization tools using platforms like Tableau, Power BI, or similar to track KPIs and present insights to leadership.
• Program Management: Drive cross‑functional projects with product, tech, operations, and marketing teams, ensuring timely delivery of strategic initiatives.
• Market Intelligence: Conduct competitive benchmarking, customer research, and regulatory analysis to stay ahead in the gold loan market.
• Customer‑Centric Solutions: Constantly optimize the user experience by mapping the journey, identifying friction points, and recommending improvements.
• Stakeholder Management: Collaborate with internal teams and external partners, ensuring alignment across functions.

Requirements

• 6-10 years of relevant experience in product management, category management, or program management roles.
• Proven experience in a fintech, BFSI, or lending environment.
• Strong background in business analysis, data visualization, and business intelligence tools (Excel, SQL, Tableau, Power BI, etc.).
• Excellent problem‑solving, communication, and project management skills.
• Demonstrated ability to work in cross‑functional teams and manage multiple stakeholders.
• Strong academic background from a Tier 1 or Tier 2 institution.

Preferred Skills

• Knowledge of financial services regulations related to lending.
• Experience in agile project management or product lifecycle development.
• Exposure to rural or semi‑urban lending segments is an added advantage.

Why Join Us?

• Be part of a rapidly growing and tech‑enabled gold loan company shaping the future of asset‑backed lending.
• Lead strategic initiatives that directly impact business growth and customer experience.
• Work with top‑tier professionals and gain exposure to the full spectrum of financial product management.