Sr. Consultant - Consumer Insights

ListenFirst; Jaipur; Hybrid; INR 1,200,000 - 2,100,000; Full time

Job summary

ListenFirst is seeking a seasoned social media analytics professional to own end-to-end reporting for global brands. You will translate business goals into dashboards, guide Boolean querying, and ensure high-quality narratives across platforms.

Expect responsibilities spanning client-facing delivery, timeline management, and cross-team collaboration to improve data accuracy and impact. Strong Excel/PowerPoint skills and mentoring experience are valued.

Qualifications

• 4-6 years of experience in social media analytics, consumer insights, or digital research.
• Proven ability to own client relationships, deliver presentations, and manage reporting independently.
• Strong storytelling skills that connect platform KPIs to brand or business implications.
• Prior experience with social listening tools (e.g., Sprinklr, Talkwalker, Meltwater, Brandwatch) is a must.
• Ability to review and guide Boolean queries, tagging frameworks, and content mapping.
• Strong understanding of vertical-specific consumer behavior (e.g., streaming, QSR, fashion, beauty, sports).
• High level of comfort with Excel and PowerPoint; familiarity with insight decks and data visualisations.

Responsibilities

• Lead end-to-end delivery of social and digital reporting for assigned accounts.
• Act as the primary client-facing point for insight delivery, timelines, and project escalations.
• Translate business objectives into reporting structures, tagging frameworks, and actionable narratives.
• Drive interpretation of consumer conversations, platform trends, and cultural context.
• Contribute to and review dashboards, queries, and report drafts with a strong focus on quality.
• Collaborate with team leads to streamline reporting workflows and improve data accuracy.
• Mentor consultants and interns on tools, frameworks, writing, and presentation best practices.
• Support new business POCs, client onboarding, and vertical-specific innovation initiatives.

Skills

Social media analytics

Consumer insights

Digital research

Presentations

Reporting

Boolean queries

Tagging frameworks

Content mapping

Excel

PowerPoint

Sprinklr

Talkwalker

Meltwater

Brandwatch

Tools

Sprinklr

Talkwalker

Meltwater

Brandwatch

Job description

Key Responsibilities

• Lead end-to-end delivery of social and digital reporting for assigned accounts.
• Act as the primary client-facing point for insight delivery, timelines, and project escalations.
• Translate business objectives into reporting structures, tagging frameworks, and actionable narratives.
• Drive interpretation of consumer conversations, platform trends, and cultural context.
• Contribute to and review dashboards, queries, and report drafts with a strong focus on quality.
• Collaborate with team leads to streamline reporting workflows and improve data accuracy.
• Mentor consultants and interns on tools, frameworks, writing, and presentation best practices.
• Support new business POCs, client onboarding, and vertical-specific innovation initiatives.

What We're Looking For

• 4-6 years of experience in social media analytics, consumer insights, or digital research.
• Proven ability to own client relationships, deliver presentations, and manage reporting independently.
• Strong storytelling skills that connect platform KPIs to brand or business implications.
• Prior experience with social listening tools (e.g., Sprinklr, Talkwalker, Meltwater, Brandwatch) is a must.
• Ability to review and guide Boolean queries, tagging frameworks, and content mapping.
• Strong understanding of vertical-specific consumer behavior (e.g., streaming, QSR, fashion, beauty, sports).
• High level of comfort with Excel and PowerPoint; familiarity with insight decks and data visualisations.

Good to Have

• Exposure to omni-channel strategies and how digital fits within broader brand communication.
• Understanding of audience segmentation, influencer tracking, or campaign evaluation.
• Experience training or mentoring team members.

Why Join Us

• Own and lead accounts delivering real-time insights for globally recognized brands.
• Operate at the intersection of culture, content, and consumer behavior.
• Play a strategic role in storytelling and innovation across key verticals.
• Be part of a collaborative, insight-driven team that values independence and curiosity.