Associate Director, Client Services

WPP Media; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media Mumbai is seeking an experienced digital marketing leader to plan and manage campaigns across search, social, and display. You will analyze ROI, KPIs, and spend, and present insights to client teams.

The role requires strong Excel skills and the ability to drive growth through data-driven decisions. You'll work in a hybrid setup with regular collaboration with brand teams, vendors, and Google's support networks to optimize account performance and test new tools.

Qualifications

• BS/MS degree in marketing or a related field.
• 7–10 years of digital marketing experience – FMCG/retail/ecomm.
• Strong analytical skills and data-driven thinking.
• Proven experience leading social media and/or display campaigns.

Responsibilities

• Plan and manage digital campaigns across search, social, and display.
• Measure performance, ROI, and KPIs with strong analytics.
• Identify trends and optimize spend based on insights.
• Brainstorm new KPI growth strategies.
• Collaborate with brand teams and vendor partners.
• Stay updated on online marketing trends and measurement.

Skills

Digital marketing

Analytics

Excel

ROI optimization

Campaign management

Data-driven mindset

Communication

Education

BS/MS in marketing

Tools

Google Ads

Facebook Ads

DSP/SSP

Analytics tools

Job description

Key Highlights

• Be part of one of the largest digital spending accounts
• Chance to lead client conversations and thinking on biddable media limited not just to search but also covering Facebook and potentially programmatic
• Strong culture of test & learn – if you want to learn the effectiveness of a new tool, a new platform and want to apply the learning, you have to make a strong case for it, and the media team will help enable the test. Once the test is successful, your learnings and recommendations

Responsibilities

• Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns
• Strong grasp on numbers and excel. Should be able to work quickly to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative KPI growth strategies
• Utilize strong analytical ability to evaluate digital across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with brand, internal team and other vendor partners
• Evaluate emerging technologies. Provide perspective for adoption where appropriate

In three months you should be able to plan, execute and present month on month search strategy for each brand, communicate and be on top of all biddable campaign metrics, recommend overall brand content that helps brands achieve goals beyond campaign metrics, build the quarterly Search strategy for the brands you manage as well as manage at least 1 corporate project, and manage monthly connects with the client and customized planning requirements. You should be able to contribute to the annual planning and strategy process for all brands that you manage and help present the search section to the internal strategy team and potentially to the client. Have regular conversation with Google team to improve account performance for your set of brand and leverage the Google support for strengthening campaign strategies. You will also manage a few corporate projects / test & learns that you will roll out.

In twelve months you will help evolve the search, biddable planning principles and think with beyond search approach for your set of brands on biddable media. Work closely with the strategy team to build brand specific strategies.

Qualifications

• BS/MS degree in marketing or a related field
• Ability to work under pressure and tight deadlines
• Proven working experience in 7-10 years in digital marketing – preferably with FMCG, Retail or ecomm.
• Strong analytical skills and data-driven thinking - Intermediate to advanced analytical skills, specifically relating to performance data and metrics
• Experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Demonstrable experience leading social media and/or display advertising campaigns
• Applied knowledge of 3rd party ad serving, website and tracking and associated technologies
• Up-to-date with the latest trends and best practices in online marketing and measurement (DMP, DSP, SSP etc.) – Preferred

Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Equal Opportunity Statement

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.