Associate Creative Director

Licious; Bengaluru; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Licious in Bengaluru is seeking a senior copy and brand leader to own the brand voice across consumer touchpoints and lead creative and copy strategy.

You will balance storytelling with performance, partner with senior stakeholders, and build a high-performing copy and content team in a fast-growth D2C brand.

Qualifications

• 10+ years of experience in copywriting, brand communication, content strategy, or creative leadership.
• A strong storyteller with exceptional writing and conceptual thinking skills.
• Experienced in both brand-building and performance-driven communication.
• Deeply curious about consumers, culture, branding, and digital marketing.
• Comfortable working in a fast-paced, high-growth environment.

Responsibilities

• Own and shape Licious’s brand voice and communication across every consumer touchpoint.
• Lead creative and copy strategy across brand, growth, CRM, product, social, packaging, and customer experience.
• Balance powerful brand storytelling with communication that directly drives engagement, conversion, retention, and customer lifetime value.
• Partner with senior stakeholders to translate consumer insights and business priorities into impactful campaigns.
• Build and mentor a high-performing copy and content team while setting the creative bar for the organization.

Skills

Brand storytelling

Copywriting

Creative leadership

Digital marketing

Consumer insights

Job description

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood!

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…

What makes the role meaty?

• Own and shape Licious’s brand voice and communication across every consumer touchpoint.
• Lead creative and copy strategy across brand, growth, CRM, product, social, packaging, and customer experience.
• Balance powerful brand storytelling with communication that directly drives engagement, conversion, retention, and customer lifetime value.
• Partner with senior stakeholders to translate consumer insights and business priorities into impactful campaigns.
• Build and mentor a high-performing copy and content team while setting the creative bar for the organization.

We hope that you are..

• 10+ years of experience in copywriting, brand communication, content strategy, or creative leadership.
• A strong storyteller with exceptional writing and conceptual thinking skills.
• Experienced in both brand-building and performance-driven communication.
• Deeply curious about consumers, culture, branding, and digital marketing.
• Comfortable working in a fast-paced, high-growth environment.