Associate - Copy & Content

Redplum Private Limited; Sector 10; On-site; INR 350,000 - 600,000; Full time

Job summary

Blue Tea is seeking a creative copywriter who loves advertising, storytelling, and building brands through words. You will craft ad copies, scripts, and product descriptions that capture attention and drive engagement across social media, websites, and campaigns.

Collaborate with design and marketing teams to turn ideas into compelling campaigns. A strong portfolio and the ability to adapt tone across platforms are essential for success in this role.

Qualifications

• Strong portfolio of advertising/writing work.
• Ability to write across platforms and adapt tone.
• Passion for storytelling and brand communication.

Responsibilities

• Ideate and write compelling ad copies, headlines, hooks, taglines, and campaign concepts.
• Develop scripts for video ads, reels, and social media content across platforms.
• Create engaging content for social media, brand creatives, websites, blogs, and product descriptions.
• Collaborate with design, performance marketing, and brand teams to bring creative ideas to life.
• Research consumer behaviour, market trends, and successful ad campaigns to develop fresh creative angles.
• Understand how content and copy contribute to brand building, engagement, and conversions.

Skills

Content Creation

Brand Campaigns

Copywriting

Scriptwriting

Ad Copies

Job description

Blue Tea is a wellness Brand, renowned for its vibrant, natural blue teas made from Butterfly Pea flowers and other unique herbs. We are on a mission to bring wellness to people through the power of nature while supporting over 600 small farmers in India.

Our brand gained nationwide attention after a successful pitch on Shark Tank India, where we impressed the judges with our innovative products and commitment to sustainability.

Today, Blue Tea is a global brand, serving over 11 lakh consumers across India, the USA, and Europe. We are proud to be the choice of health-conscious tea lovers, and our products are even served on Indigo Airlines.

At Blue Tea, we blend tradition with innovation, creating wellness products that are natural, vibrant, and delicious. Join us in our journey to make herbal tea a household favourite worldwide!

About the Role

We are looking for a creative thinker who genuinely loves writing and is passionate about advertising, storytelling, and building brands through words. Someone who looks beyond writing content and understands how powerful copy can capture attention, influence consumers, and drive brand growth.

Key Responsibilities

• Ideate and write compelling ad copies, headlines, hooks, taglines, and campaign concepts.
• Develop scripts for video ads, reels, and social media content across platforms.
• Create engaging content for social media, brand creatives, websites, blogs, and product descriptions.
• Collaborate with design, performance marketing, and brand teams to bring creative ideas to life.
• Research consumer behaviour, market trends, and successful ad campaigns to develop fresh creative angles.
• Understand how content and copy contribute to brand building, engagement, and conversions.

What We're Looking For

• A genuine passion for writing, creativity, and storytelling.
• Strong copywriting, ideation, and scriptwriting skills.
• An interest in advertising, consumer psychology, and brand communication.
• Ability to adapt writing styles across platforms and formats.
• A proactive mindset, curiosity, ownership, and willingness to experiment.
• Prior experience in content writing, copywriting, or advertising is a plus. A strong portfolio or creative writing samples will be an advantage.

At Blue Tea, we're looking for someone who doesn't just write words but knows how to turn ideas into impactful brand stories. If you love writing and are curious about what makes great advertising work, we'd love to hear from you!

Required Skills

Content Creation Content Brief brand creatives campaign concepts blogs Ad Copies Copywriting Creative Hook product description