Brand Lead

OLIVER - APAC; Mumbai; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

OLIVER is seeking a Brand Lead to creatively manage Unilever's iconic tea brand across social, creators, e-commerce and POSM. You will lead a team of writers, designers and managers, shaping strategic insights and ensuring consistency with a premium brand code.

You will drive brand narratives, oversee content creation from concept to on-site shoots, and collaborate with partners to deliver innovative campaigns. A strong creative vision and stakeholder collaboration are essential.

Qualifications

• 8+ years of content management and strategy experience.
• Experience with premium and/or craft brands.
• Experience leading teams of 8+ people.
• Excellent attention to detail and aesthetic sensibility.

Responsibilities

• Lead an integrated team of writers, designers, and account managers.
• Drive content experimentation and breakthrough ideas.
• Develop brand and cultural narratives across touchpoints.
• Collaborate with partners to generate fresh content and Shorts adoption.
• Execute go-to-market plans and campaigns with trend awareness.
• Align content strategies with stakeholders for a unified approach.

Skills

Content strategy

Team leadership

Brand management

AI awareness

Job description

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Brand Lead

About the role:

As a Brand Lead, you'll play a pivotal role in creatively managing Unilever's most iconic tea brand. Your responsibilities include providing strategic insights, ensuring creative consistency across various touchpoints like social media, creators, E-commerce and POSM. You'll be leading and inspiring a team of writers, designers, and account managers to deliver high-quality work. This role demands a strong creative vision, collaborative spirit, an ability to work with diverse stakeholders, and an unwavering focus on the bigger picture.

The role will support India's most iconic Tea brand across its entire product portfolio. The brand is going through a major creative overhaul and a key lever of that will be how the brand shows up on social & digital. The right candidate will have experience working on premium, luxury or contemporary craft brands and have a keen personal interest in art, music, fashion and/or contemporary Indian culture.

What you will be doing:

• Lead an integrated team, providing guidance and management.
• Drive constant experimentation and content innovation to identify breakthrough ideas.
• Develop brand and cultural narratives to establish a compelling brand identity.
• Collaborate with internal and external partners to generate fresh content ideas and drive Shorts adoption.
• Execute go-to-market plans and campaigns, keeping abreast of the latest trends.
• Align content strategies with stakeholders for a unified approach.
• Oversee influencer content planning, ensuring seamless integration into owned and earned media plans.
• Approve content plans, creative layouts, monthly narratives, and assets.
• Monitor and approve all asset production briefs and creative outputs.
• Lead all aspects of content creation, from content creator selection to on-site shoots and asset production.
• Establish KPIs and objectives, providing regular measurement reporting.

What you need to be great in this role:

• Minimum 8 years of content management and strategy experience, ideally in top-tier agencies, with a robust digital background.
• Demonstrated proficiency in handling premium and/or craft brands.
• Proven experience managing teams of at least 8 members in previous roles.
• Exceptional attention to detail, an elevated aesthetic sensibility and the ability to convert a vision into tangible creative output
• Innate creativity with a clear strategic vision and an understanding of premium brand codes
• Exceptional influencing skills and adept at creative problem-solving.
• Excellent planning, organization, and stakeholder management skills.
• Proficiency in managing workflow, prioritizing tasks, and maximizing productivity.
• Seasoned creator with a track record of seeing projects through from concept to completion.
• Highly creative with a strong ability to generate ideas and contribute practically to studio output.
• Self-motivated and capable of working with minimal supervision.
• Collaborative team player, open-minded, and devoid of political inclinations.
• Proven ability to lead and inspire creative teams effectively.
• Excellent communication and interpersonal skills across all levels of the organization.
• Discretion in handling confidential and personal information.
• Driven, proactive, and enthusiastic team player.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

In this dynamic role, you'll be at the forefront of shaping and elevating the brand narrative for this premium brand, driving innovation, and fostering collaboration across the team and with external partners. Your creative prowess and strategic acumen will be pivotal in ensuring the continued success and growth of these brands.

#LI-SP1 #LI-Onsite

Our values shape everything we do:

Be Imaginative to push the boundaries of what's possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement.Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.