Associate Campaign Manager

Jobtailor; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Jobtailor in Mumbai, India is seeking an experienced Senior Ad Operations professional to own end-to-end campaign setup, optimization, and delivery across APAC markets. You will monitor pacing, spend, and DSP performance daily, troubleshoot tracking issues, and launch campaigns with speed and precision.

The role requires managing publisher relationships, leading weekly reviews, and driving optimization discussions to improve traffic quality and campaign results.

Qualifications

• 5+ years in mobile app performance advertising, ad operations, or programmatic media ideally within a DSP, ad network, or publisher-side environment.

Responsibilities

• Own end-to-end campaign setup, launch, optimization, troubleshooting, and delivery across multiple APAC markets and channels.
• Daily monitoring of pacing, spend, delivery, conversions, and DSP performance; troubleshoot tracking issues and launch new campaigns swiftly.
• Lead weekly performance reviews and publisher-level pacing assessments, identifying optimizations levers and acting on them quickly.

Skills

Mobile app performance advertising

Publisher relationship management

Fraud detection tools

Data analysis & insights

Campaign optimization

Tools

AppsFlyer

Adjust

Kochava

CRM tools

BI tools

Job description

• Own end-to-end campaign setup, launch, optimization, troubleshooting, and delivery across multiple APAC markets and channels.
• Daily monitoring of pacing, spend, delivery, conversions, and DSP performance; proactively troubleshoot tracking issues and launch new campaigns with speed and precision.
• Lead weekly performance reviews and publisher-level pacing assessments, identifying optimizations levers and acting on them swiftly.
• Drive monthly budget allocation reviews and contribute to broader media strategy for key accounts.
• Manage publisher relationships across APAC, with accountability for quality assurance, onboarding, optimizations, and traffic control.
• Monitor publisher performance daily - investigate underperforming traffic, respond to publisher inquiries, maintain CRM and fraud report updates.
• Conduct weekly publisher performance reviews and lead optimization discussions; oversee new publisher onboarding and traffic quality analysis.
• Support Client Partners with performance insights, campaign troubleshooting, and strategic recommendations.
• Respond daily to client inquiries, provide campaign status updates, and investigate performance concerns.
• Participate in weekly performance calls with clients; prepare and deliver recommendations and custom strategy outputs as requested.
• Monitor and identify fraudulent activity, suspicious publishers, and traffic quality risks across the APAC portfolio.
• Review fraud dashboards daily; investigate blocked traffic, rejected installs, and suspicious activity patterns.
• Lead weekly publisher quality reviews and fraud trend analyses; generate and communicate optimization recommendations.
• Support billing reconciliation and validation processes for APAC publisher activity.
• Submit publisher invoices to the finance team on a weekly basis; proactively communicate on pending payments.
• Provide monthly billing validation to all publishers, ensuring accuracy and timely resolution of discrepancies.
• Support Client Partners and Management with campaign planning, proposals, inventory forecasting, and commercial requests.
• Respond to rate card requests, provide inventory availability assessments, estimate campaign volume and KPI feasibility.
• Support proposal development; deliver historical benchmark data and market insights to inform client strategy.

Requirements

• 5+ years in mobile app performance advertising, ad operations, or programmatic media ideally within a DSP, ad network, or publisher-side environment.
• Demonstrated experience managing publisher relationships and traffic quality in the APAC market.
• Hands-on experience with mobile measurement platforms (e.g. AppsFlyer, Adjust, Kochava) and DSPs.
• Prior exposure to fraud detection tools and traffic quality frameworks.
• Strong analytical mindset - comfortable working with large datasets and translating data into actionable insights.
• Excellent communication skills; able to present complex performance narratives clearly to clients and senior stakeholders.
• High attention to detail and operational rigour, particularly in billing and reconciliation workflows.
• Commercial acumen - able to support proposal development and provide market benchmarking.
• Ability to manage multiple priorities simultaneously in a fast-paced, cross-market environment.
• Experience working across multiple APAC markets especially SEA
• Familiarity with CRM tools and publisher onboarding workflows.
• Proficiency in Excel/Google Sheets for reporting; SQL or BI tool experience a plus.
• Fluency in English required; additional APAC language skills advantageous.

Core Competencies

Demonstrates expertise in mobile app performance advertising and ad operations, with a strong focus on managing publisher relationships and ensuring traffic quality across APAC markets. Proficient in data analysis and campaign optimization, with a commitment to operational excellence in billing and reconciliation processes.

Highest-signal resume keywords

• Mobile App Performance Advertising
• Publisher Relationship Management
• Fraud Detection Tools
• Data Analysis and Insights
• Campaign Optimization

Hard Skills

• Ad Operations
• Traffic Quality Management
• Budget Allocation
• Performance Monitoring
• Campaign Troubleshooting
• Excel/Google Sheets
• SQL
• Mobile Measurement Platforms
• DSP Experience
• Billing Reconciliation

Soft Skills

• Excellent Communication
• Attention to Detail
• Commercial Acumen
• Multi-Priority Management
• Analytical Mindset

Industry Keywords

• APAC Market
• Programmatic Media
• Performance Reviews
• Traffic Control
• Fraud Trend Analysis

Tools & Technologies

• AppsFlyer
• Adjust
• Kochava
• CRM Tools
• BI Tools