Associate Business Manager - Paid Media

Puretech Digital - A Genesis Company; Mumbai; Vor Ort; INR 600.000 - 900.000; Vollzeit

Zusammenfassung

Puretech Digital - A Genesis Company is seeking an Associate Business Manager - Paid Media to join our expanding Paid Media team in Mumbai. The role demands analytical, detail-oriented, proactive individuals who can manage day-to-day client communication while coordinating with creative, analytics, and marketing teams.

You will drive campaign planning, execution, data-driven optimization, and budget management, working with cross-functional groups and senior stakeholders to deliver strong

Qualifikationen

• 2–3 years of relevant experience in Paid Media or digital advertising.
• Hands-on understanding of Google Ads and Meta Ads Manager.
• Strong analytics to interpret campaign performance data.
• Ability to manage multiple campaigns and deadlines.

Aufgaben

• Campaign planning and execution across paid media platforms.
• Data analysis, reporting, and actionable insights.
• Creative coordination and A/B testing support.
• Budget tracking and optimization across campaigns.
• Market and audience research to guide strategy.
• Client management and cross-functional collaboration.

Kenntnisse

Analytical thinking

Client communication

Budget management

Campaign optimization

Cross-functional collaboration

Detail oriented

Ausbildung

Bachelor's degree in Marketing / Business / Communications

Tools

Google Ads

Meta Ads Manager

Jobbeschreibung

Experience: 2-3 Years

Function: Paid Media / Performance Marketing

Role Overview

We are looking for an Associate Business Manager - Paid Media to join our growing Paid Media team.

This role requires someone who is analytical, detail-oriented, proactive, and comfortable managing day-to-day client communication, while collaborating with internal creative, analytics, and marketing teams.

What You’ll Do

• Campaign Planning & Execution
  • Support the planning and execution of paid media campaigns across Google Ads, Facebook, Instagram, and other digital platforms.
  • Coordinate campaign schedules, deliverables, and timelines.
  • Monitor campaigns regularly and support ongoing optimization to improve performance.
• Data Analysis & Reporting
  • Analyze campaign performance and identify actionable insights.
  • Track key performance indicators and highlight areas for optimization.
  • Prepare regular campaign reports and performance updates.
  • Translate campaign data into clear recommendations and next steps.
• Creative Coordination
  • Collaborate with creative teams to ensure timely development and delivery of campaign assets.
  • Coordinate ad copies, visuals, and other creative requirements.
  • Support A/B testing of creatives, messaging, and formats to improve campaign performance.
• Budget Management
  • Monitor and track advertising spends across campaigns.
  • Ensure budgets are allocated effectively and remain aligned with campaign objectives.
  • Support financial tracking, reporting, and budget analysis.
• Market & Audience Research
  • Conduct research on industry trends, competitors, audiences, and emerging opportunities.
  • Identify insights that can help improve campaign strategies.
  • Contribute to audience targeting and media planning recommendations.
• Client Management
  • Act as a key point of contact for clients for day-to-day operational queries, campaign updates, and requirements.
  • Maintain regular communication and ensure client expectations are managed effectively.
  • Support presentations, campaign reviews, proposals, and client documentation.
• Team Collaboration & Mentorship
  • Work closely with cross-functional teams including Creative, Analytics, Marketing, and Content.
  • Coordinate across teams to ensure smooth and timely campaign delivery.
  • Guide and mentor junior analysts on campaign management, reporting, and analytical best practices.
  • Contribute towards building a collaborative and learning-focused team environment.

What We’re Looking For

• 2-3 years of relevant experience in Paid Media, Performance Marketing, Digital Advertising, or a similar role.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Hands-on understanding of platforms such as Google Ads and Meta Ads Manager.
• Strong analytical skills with the ability to interpret campaign performance data.
• Understanding of campaign optimization, audience targeting, budget management, and performance reporting.
• Strong organizational skills and attention to detail.
• Ability to manage multiple campaigns, priorities, and deadlines simultaneously.
• Good command of Microsoft Office Suite and familiarity with digital marketing and reporting tools.
• Strong written and verbal communication skills.
• Comfortable interacting with clients and coordinating with multiple internal stakeholders.

Who Would Be a Great Fit?

Someone who enjoys working with data as much as campaigns, understands what drives paid media performance, communicates confidently with clients, and can take ownership while working collaboratively with a fast-paced team.