Associate-Business Applications

River; Bangalore Rural; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

River in Bengaluru (India) seeks a Product Manager to own the Salesforce CRM roadmap, including lead management, order lifecycle, and invoicing, with integrations to SAP and partner systems. You translate business needs into precise specs and lead end-to-end delivery, ensuring smooth deployment and post-release monitoring.

The role requires coordinating with Sales, Finance, Service, and Marketing teams, managing external partners, and driving data quality across lead sources and CRM reporting.

Qualifications

• 3–5 years in product management with CRM exposure.
• Proven Salesforce org ownership including configuration and admin tasks.
• Strong understanding of API integrations and troubleshooting.
• Experience writing functional specs and BRDs.
• Proficient in data analysis using Excel/Sheets; SOQL basics.
• Excellent stakeholder communication across teams.

Responsibilities

• Own the product roadmap for River's Salesforce CRM including lead management and invoicing.
• Define business requirements and translate them into functional specs for developers.
• Lead end-to-end feature delivery from planning to UAT and release.
• Maintain system configurations, workflows, user access, and reporting.
• Own integration layer between Salesforce and external systems (ERP, website, partners).
• Define API requirements and coordinate with vendor teams; validate flows in staging.
• Monitor integration health and drive resolutions affecting operations.
• Manage ALQ system: lead inflow, dedup, and messaging triggers.
• Reconcile lead data monthly across sources and Salesforce production.
• Partner with Marketing on campaigns, lead metrics, and reporting needs.
• Serve as primary contact for Sales, Finance, Service, and Marketing on CRM/DMS.
• Manage external development partner—planning, timelines, escalations, QA.

Skills

CRM product mgmt

Salesforce admin

API integrations

BRD writing

Data analysis

Stakeholder comms

Tools

Salesforce

Job description

Key Responsibilities

1. Own the product roadmap for River's Salesforce CRM and including lead management, order lifecycle, invoicing, EW/RSA product flows, warranty claims, and customer feedback systems
2. Define business requirements and translate them into precise functional specifications for the development team
3. Lead end-to-end feature delivery — from requirement gathering and sprint planning through UAT, production deployment, and post-release monitoring
4. Maintain and improve system configurations, field-level logic, workflow automations, user access, and reporting
5. Own the integration layer between Salesforce and external systems including the company website, ERP (SAP), warranty portals (CWI, ReadyAssist), IVR/WhatsApp platforms (Ozonetel), SMS vendors (Kaleyra), and lead affiliate partners (BikeWale, 91 Wheels, BikeJunction, Campaign Landing Page, Meta)
6. Define API requirements, review integration designs, coordinate with vendor technical teams, and validate end-to-end flows in staging before production release
7. Monitor integration health, investigate failures, and drive resolution with urgency when dealer operations are impacted
8. Manage the Automated Lead Qualification (ALQ) system — covering lead inflow from affiliate partners, IVR qualification, deduplication logic, pincode-to-dealer maping, and WhatsApp/SMS communication triggers
9. Conduct monthly reconciliation of lead data across external sources and Salesforce production to validate data accuracy and lead partner performance
10. Partner with Marketing on campaign targeting, lead qualification metrics, and reporting requirements
11. Serve as the primary point of contact for Sales, Finance, Service, and Marketing teams on all CRM/DMS matters
12. Manage the external development partner (Utilitarian Labs) — including sprint planning, delivery timelines, escalations, and quality review
13. Communicate system changes, go-live plans, and known issues clearly and proactively to cross-functional teams

Ideal Candidate

1. 3-5 years of experience in product management, with significant exposure to CRM. (Automotive)
2. Demonstrated experience owning a Salesforce org (Sales Cloud, Service Cloud, or equivalent) — including configuration, administration, and working with a development team on customisations
3. Strong understanding of API-based integrations — ability to review API documentation, validate payloads, and troubleshoot integration failures
4. Experience writing functional specifications and BRDs; ability to translate ambiguous business needs into structured technical requirements
5. Proficiency with data analysis tools — comfortable with SOQL queries, Excel/Sheets-based reconciliation, and basic data validation workflows
6. Excellent stakeholder communication skills — able to manage upward (leadership), sideways (cross-functional), and outward (vendors and partners) simultaneously