Associate - Biddable

Performics India; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Performics India, a Publicis Groupe company, is a premier digital marketing firm known for data-driven solutions across paid marketing and performance content. We seek an Associate – Biddable Media to manage client campaigns, mentor a small team, and drive process improvements with a focus on automation and scalability.

You will handle account structures, ad copies, and campaign settings, while collaborating with research and analytics to optimize performance.

Qualifications

• BE in any stream from a reputed engineering college.
• GAP Certification is preferred.
• 2–4 years of relevant experience in digital marketing roles.
• Ability to manage multiple projects and teams.

Responsibilities

• Account management for clients and campaigns.
• Mentor and manage a small team of 2–3 members.
• Drive automation ideas and process improvements.
• Handle client communications, calls, and meetings.
• Coordinate with cross-functional teams to implement PPC strategies.

Skills

Verbal reasoning

Numerical reasoning

Strategic thinking

People management

Self-motivation

Education

BE (engineering)

GAP Certified

Tools

Bid management tools

Job description

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end to end digital marketing solutions for premium brands in the country.

About the Role

Associate – Biddable Media with responsibilities across account management, research and innovation, mentoring, process improvement, team management, and complete client communication including calls and meetings, along with driving new ideas for automation of processes.

Responsibilities

• Account Management
• Research, Innovation, knowledge sharing
• Following processes, suggesting new processes to improve efficiency
• Managing a team of 2 or 3 people with complete responsibility of their training, projects, clients, etc.
• Complete client communication inclusive of calls and meetings
• Coming up with new ideas for automation of processes

Responsibilities /Tasks:

• Google AdWords & MSN adCenter
• Creating account structures
• Creating and modifying ad copies
• Managing account and campaign level settings
• Researching on new happenings in PPC and in digital marketing
• Sharing the research through email and discussions
• Suggesting new ideas for the account expansion based on research
• Help new joiners settle into the organization and their daily routine
• Help them in case of any teething problems in PPC
• Follow schedules, deadlines and other processes as laid down by the team head
• Suggest new processes to improve on old ones and make them more scalable
• Take up the role of Project Manager for the mentees’ projects
• Train them on job on new methods to enhance account performance
• Handle client communication for their projects
• Train them to eventually take up a bigger role
• Handle clients when difficult situations arise
• Attend client meetings
• Create presentations to show clients progress, etc.
• Discuss ideas with immediate superior
• Coordinate with other teams to action on these ideas and suggestions

Qualifications

• BE (any stream) from a reputed engineering college
• GAP Certified

Required Skills

Experience:

• 2 years – 4 years

Job Related Skills:

• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines for self as well as others in the Team
• Independently handle clients
• Show results with majority of campaigns performing better than benchmarks
• Proactively research and contribute to the research team
• Prior experience in handling bid management tools is an additional (not necessary) advantage
• Strong in verbal, numerical and strategic reasoning
• Keen interest in technology-based marketing and advertising, e-commerce, and other web -based channels

Soft Skills:

• Self-starter / self-motivated individual
• People Management
• Disciplined: On attendance, deliverables and adhering to company ethical standards
• High intellectual curiosity, willingness to learn and explore

Preferred Skills

• Prior experience in handling bid management tools is an additional (not necessary) advantage