Assistant Sales Manager - Delhi NCR

Mukunda Foods Pvt. Ltd.; Delhi; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Mukunda Foods Pvt. Ltd. in Delhi seeks an Assistant Sales Manager to drive B2B sales for commercial kitchen automation, develop new business, manage key accounts, and convert opportunities into orders.

You will lead demonstrations, coordinate with distributors, track pipeline, and help achieve revenue targets across the territory, requiring strong relationship-building and negotiation skills.

Qualifications

• 3–6 years of relevant experience in B2B sales/business development.
• Experience in HoReCa/QSR or foodservice equipment preferred.
• Strong communication, negotiation, and relationship-building skills.

Responsibilities

• Achieve sales targets and develop new business in the assigned territory.
• Manage key customers and distributors; build a healthy pipeline.
• Conduct product demonstrations and coordinate trials.
• Coordinate with internal teams for orders, installation, and payments.
• Maintain CRM with accurate lead and opportunity information.
• Track revenue, bookings, and forecast.

Skills

B2B sales

Business development

Negotiation

CRM and reporting

MS Excel

PowerPoint

Presentation skills

Travel willingness

Education

Graduate in any discipline

MBA/PGDM in Sales & Marketing

Tools

CRM software

Job description

Department: Sales Industry Foodservice / Commercial Kitchen Automation

Experience 3 – 6 years

Reporting To: Regional Sales Manager / Zonal Sales Manager

About the Role

We are looking for a dynamic and result-oriented Assistant Sales Manager to drive B2B sales and business development for Mukunda Foods' commercial kitchen automation solutions.

The candidate will be responsible for developing new business opportunities, managing key customers and distributors, conducting product demonstrations and trials, converting projects into orders, and achieving revenue targets across the assigned territory.

The ideal candidate should have strong experience in B2B sales, HoReCa/QSR, foodservice equipment, commercial kitchen solutions, or related industries, along with excellent relationship-building and negotiation skills.

Key Responsibilities

1. Sales & Business Development

• Achieve monthly, quarterly, and annual sales and revenue targets.
• Identify and develop new business opportunities within the assigned territory.
• Generate leads through market mapping, customer visits, references, networking, and other channels.
• Build and maintain a healthy sales pipeline and ensure timely follow-up.
• Convert enquiries, trials, and projects into confirmed orders.
• Prepare and submit quotations, BOQs, proposals, and commercial offers as required.

2. Key Account Management

• Develop strong relationships with QSRs, restaurants, hotels, cloud kitchens, bakeries, caterers, and foodservice companies.
• Manage existing customers and identify opportunities for repeat business and cross‑selling.
• Understand customer requirements and recommend appropriate automation solutions.
• Coordinate with customers for product trials, demonstrations, installations, and commercial discussions.

3. Product Demonstrations & Trials

• Conduct product demonstrations and coordinate customer trials.
• Demonstrate how Mukunda Foods' solutions can improve kitchen productivity, consistency, manpower efficiency, food quality, process standardization, and operational efficiency.
• Collect trial feedback and coordinate internally for necessary improvements and follow‑ups.
• Identify, appoint, and develop distributors/channel partners where required.
• Manage distributor relationships, stock, sales movement, and collections.
• Ensure regular follow‑up on distributor orders and outstanding payments.
• Work closely with distributors to generate new leads and expand market coverage.
• Identify upcoming restaurant, QSR, hotel, bakery, and foodservice projects.
• Develop relationships with consultants, architects, franchise owners, purchase teams, operations teams, and decisionmakers.
• Track projects from initial enquiry through trial, commercial negotiation, PO, dispatch, installation, and payment.
• Maintain accurate project‑wise pipeline and sales forecasts.
• Monitor competitor products, pricing, product launches, and market activities.
• Identify emerging customer requirements and market opportunities.
• Share market feedback with management and product/R&D; teams.
• Support new product launches and market development initiatives.

7. Internal Coordination

• Coordinate with Service, Operations, Finance, R&D, Production, and Supply Chain teams to ensure smooth execution of customer orders.
• Follow up on product availability, dispatches, installations, service requirements, and customer issues.
• Ensure timely resolution of customer concerns and maintain high customer satisfaction.
• Maintain updated CRM/sales funnel with accurate lead and opportunity information.
• Submit daily/weekly/monthly sales reports.
• Track revenue, bookings, collections, demos, trials, and pipeline.
• Provide accurate sales forecasts to the reporting manager.

Education:

• Graduate in any discipline.
• MBA/PGDM in Sales & Marketing will be an added advantage.

Experience:

• 3–6 years of relevant experience in B2B sales/business development.
• Experience in HoReCa, QSR, foodservice equipment, commercial kitchen equipment, kitchen automation, hospitality, or related industries preferred.
• Candidates with strong experience in selling to restaurant chains and institutional customers will be preferred.

Required Skills

• Strong B2B sales and business development skills
• Excellent communication and presentation skills
• Negotiation and commercial understanding
• Lead generation and conversion
• Good analytical and reporting skills
• Ability to work independently and manage targets
• Willingness to travel extensively within the assigned territory
• Proficiency in MS Excel, PowerPoint, CRM, and basic sales reporting tools