Assistant Professor-Digital Marketing

Pune Institute of Business Management; Pune District; On-site; INR 700,000 - 950,000; Full time

Job summary

Pune Institute of Business Management invites applications for Assistant Professor / Subject Faculty – Digital Marketing to join our academic team. The role focuses on delivering high-quality classroom teaching, mentoring students, and developing practical content that blends industry knowledge with academic rigor.

We seek candidates with strong expertise in Digital Marketing strategies, performance marketing, SEO and analytics, plus hands-on experience with Google Ads and Meta Ads.

Qualifications

• Minimum 3 years of teaching, academic or relevant industry experience in Digital Marketing.
• Strong command over digital marketing concepts, tools, platforms and industry practices.
• Postgraduate qualification in Marketing, Management, Digital Marketing or a related discipline.
• Ph.D. will be an added advantage.
• Excellent communication and presentation skills.
• Hands-on experience with Google Ads, Meta Ads, SEO tools, GA4 and digital marketing analytics will be an added advantage.

Responsibilities

• Deliver engaging and industry-oriented lectures on Digital Marketing and Performance Marketing.
• Develop lesson plans, presentations, case studies, assignments, projects and assessments.
• Teach digital marketing concepts through practical examples, live projects, simulations and industry case studies.
• Conduct hands-on sessions on Google Ads, Meta Ads, SEO, social media marketing, content marketing and marketing analytics.
• Mentor students on academic, professional and career-related matters.
• Guide students in live projects, digital marketing campaigns, presentations, case studies and competitions.
• Monitor student performance and provide constructive feedback.
• Help students develop industry-relevant digital marketing, campaign management and analytical skills.

Job description

Role: Teaching, Student Mentoring & Digital Marketing Skill Development

About the Role

Pune Institute of Business Management is looking for an experienced and academically oriented Assistant Professor / Subject Faculty – Digital Marketing to join our academic team.

The selected candidate will be responsible for delivering high-quality classroom teaching, mentoring students, developing academic content, and integrating practical industry knowledge into the learning experience. The candidate should have strong expertise in digital marketing strategies, performance marketing, social media marketing, SEO, and digital advertising, along with the ability to conduct practical sessions using industry-relevant tools and platforms.

Key Responsibilities

Teaching & Academic Delivery

• Deliver engaging and industry-oriented lectures on Digital Marketing and Performance Marketing.


• Develop lesson plans, presentations, case studies, assignments, projects and assessments.


• Teach digital marketing concepts through practical examples, live projects, simulations and industry case studies.


• Conduct hands-on sessions on Google Ads, Meta Ads, SEO, social media marketing, content marketing and marketing analytics.


• Ensure effective delivery of the prescribed curriculum within academic timelines.


• Continuously update subject knowledge based on emerging digital marketing trends, tools and industry developments.


• Mentor students on academic, professional and career-related matters.


• Guide students in live projects, digital marketing campaigns, presentations, case studies and competitions.


• Monitor student performance and provide constructive feedback.


• Help students develop industry-relevant digital marketing, campaign management and analytical skills.


• Guide students in building digital marketing portfolios and preparing for industry placements.

Research & Academic Contribution

• Contribute to research activities, publications, conferences and academic initiatives.


• Encourage research-oriented learning among students in digital marketing and consumer behaviour.


• Contribute to curriculum enhancement and academic content development.


• Participate in departmental meetings, workshops, seminars and institutional initiatives.


• Develop practical assignments and projects aligned with current digital marketing industry practices.

Subject Expertise

Candidates should have strong knowledge and teaching/practical exposure in areas such as:

• Digital Marketing Strategy and Planning


• Performance Marketing and Paid Advertising


• Search Engine Optimization (SEO)


• Search Engine Marketing (SEM) and Google Ads


• Social Media Marketing and Management


• Meta Ads (Facebook and Instagram Advertising)


• Content Marketing and Content Strategy


• Email Marketing and Marketing Automation


• Google Analytics 4 (GA4) and Web Analytics


• Conversion Rate Optimization (CRO)


• Lead Generation and Campaign Management


• Digital Marketing Funnel and Customer Acquisition


• E-commerce and D2C Marketing


• Influencer Marketing and Affiliate Marketing


• Marketing Analytics, Reporting and ROI Measurement


• Landing Page Optimization and A/B Testing


• AI Tools and Automation in Digital Marketing


• Online Reputation Management and Brand Communication

Eligibility Criteria

• Minimum 3 years of teaching, academic or relevant industry experience in Digital Marketing.


• Strong command over digital marketing concepts, tools, platforms and industry practices.


• Relevant postgraduate qualification in Marketing, Management, Digital Marketing or a related discipline.


• Ph.D. will be an added advantage.


• Excellent communication and presentation skills.


• Ability to engage and mentor students effectively through practical and experiential learning.


• Strong academic orientation and interest in research.


• Hands‑on experience with Google Ads, Meta Ads, SEO tools, GA4 and digital marketing analytics will be an added advantage.


• Relevant digital marketing certifications, industry experience, live campaign management, consulting experience or research publications will be an added advantage.