Performance Marketing / SEO / PPC Trainer

IIDE Education Private Limited; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

IIDE Education Private Limited in Mumbai seeks a Performance Marketing / SEO / PPC Trainer to deliver hands-on training for the flagship 11-month Postgraduate Program in Digital Marketing. You will mentor students, track progress, and ensure career readiness through practical instruction and industry exposure.

The role involves classroom delivery, student coaching, and collaboration with cross-functional teams to maintain high academic standards and strong placement outcomes.

Qualifications

• 4-8 years of experience in digital marketing training, coaching, or teaching.
• Strong command of performance marketing metrics and platforms.
• Excellent classroom and group delivery with clear communication.

Responsibilities

• Deliver in-depth training sessions on Google Ads, SEO, Analytics, and WordPress-focused design.
• Coach students on placement prep, resume building, portfolio development, and mock interviews.
• Monitor attendance, assignments, internships, and placement outcomes; intervene as needed.
• Design MCQs, pre- and post-tests, and practical assessments for modules.
• Collaborate with program managers, academics, placement, and tech teams.

Skills

Performance marketing

Digital marketing training

Communication

Analytical thinking

Tools

Google Ads

SEO

Google Analytics

WordPress

Shopify

WooCommerce

Job description

Performance Marketing / SEO / PPC Trainer

IIDE is Asia’s most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape.

At IIDE, we are committed to fostering a supportive and collaborative environment where professionals can thrive while making a meaningful impact. We offer competitive compensation and strong growth opportunities while shaping future-ready digital marketers and empowering students to succeed in a fast-evolving industry.

About the Role:

As a Performance Marketing / SEO / PPC Trainer at Mumbai, you will play a pivotal role in delivering academic excellence, mentoring students, and ensuring career readiness for IIDE’s flagship 11-month Postgraduate Program in Digital Marketing.

This role involves classroom training, student coaching, and performance tracking while ensuring strong placement outcomes and student success. You will drive learning outcomes, enhance student engagement, and work with cross-functional teams to uphold high academic and career standards across postgraduate programs.

What You’ll Do:

• Deliver in-depth, practical training sessions on Google Ads, Social Media Ads, SEO, Google Analytics, Website Design & Development (WordPress-focused), E-commerce (Amazon, Shopify, WooCommerce), and Media Planning.
• Ensure hands-on exposure to dashboards, tools, and real-world scenarios.
• Adapt teaching methods to suit varying learning levels and batch dynamics.
• Student Coaching & Career Readiness:
  • Coach students on placement preparation, career strategy, resume building, portfolio development, and mock interviews.
  • Provide structured interview feedback and mentorship to build confidence.
  • Support students in overcoming placement anxiety and performance challenges.
• Student Progress Monitoring:
  • Track and analyze attendance, assignment submissions, internship progress, and placement outcomes.
  • Provide timely interventions to improve engagement, retention, and performance.
  • Leverage feedback, CSAT, and NPS data to enhance the student experience.
• Assessment & Academic Quality:
  • Design and evaluate MCQs, pre-tests, post-tests, and practical assessments, especially for performance marketing modules.
  • Maintain accurate records of classroom sessions, learning resources, and student performance insights.
• Events, Industry & Batch Engagement:
  • Participate in orientations, mock interviews, project presentations, industry masterclasses, and super sessions.
  • Support planning and execution of student events and experiential learning initiatives.
  • Engage with industry professionals and contribute to jury panels and mentoring sessions as required.
• Collaboration & Operations:
  • Work closely with program managers for scheduling, the academic team for curriculum alignment, placement and outreach teams for career outcomes, and tech teams for reports, CRM, automation, and dashboards.
  • Use operational tools and ticketing systems to ensure effective issue resolution and workflow management.
• Additional Duties:
  • Ensure high standards of student engagement and learning outcomes across batches.
  • Contribute to continuous improvement of training methodologies and curriculum delivery.
  • Perform any other reasonable duties as requested by management, aligned with the broad scope of the position.

Requirements

Who You Are:

• 4-8 years of experience in digital marketing training, coaching, or teaching.
• Strong command of performance marketing metrics, tools, and platforms.
• Excellent communication skills with confidence in classroom and group delivery.
• Strong analytical and problem-solving mindset.
• Empathy, patience, and the ability to manage diverse student profiles.
• Strong interpersonal skills and a genuine passion for teaching and digital marketing, with a specific interest in performance marketing.
• High discipline, punctuality, and a strong ownership mindset.
• Passion for teaching and building student careers.

Should Have:

• Experience in handling student success initiatives or placement readiness programs.
• Familiarity with academic assessments, curriculum delivery, and student engagement strategies.

Nice to Have:

• Agency-side performance marketing experience.