Assistant Paid Social Media Manager

Labcorp; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Labcorp in Bangalore, India is seeking an Assistant Paid Social Media Manager to develop and lead paid social strategies across Meta, LinkedIn, Reddit, YouTube, TikTok, and Pinterest, aligning objectives with business priorities.

You will partner with stakeholders, manage budgets, and generate reports to drive campaign performance, focusing on healthcare audiences. A degree and hands-on ad platform experience are required.

Qualifications

• 2+ years of experience developing and executing paid social media strategies.
• Experience managing stakeholder relationships.
• Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.
• Hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, Reddit Ads Manager, and TikTok Ads Manager.
• Experience building and optimizing paid social campaigns.
• Familiarity with campaign reporting, analytics, and performance metrics.
• Strong attention to detail and project management.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Responsibilities

• Develop and lead paid social media strategies across key platforms.
• Serve as primary contact for internal stakeholders, guiding campaigns.
• Build, launch, monitor, and optimize paid social campaigns across major platforms.
• Assist with campaign setup, audience implementation, tracking, and QA.
• Monitor budgets, pacing, and delivery to ensure efficiency.
• Review performance and implement optimizations based on data.
• Pull, organize, and analyze campaign metrics for reporting.
• Create recurring campaign reports and dashboards.
• Coordinate with creative and content teams to ensure assets are delivered on time.
• Support audience testing and campaign optimization.
• Assist with troubleshooting, tracking validation, and platform QA.
• Maintain campaign documentation and trackers.
• Stay current on platform updates and best practices.

Skills

Stakeholder management

Campaign optimization

Analytics & reporting

Education

Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Reddit Ads Manager

TikTok Ads Manager

Job description

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives.

Labcorp is seeking a Assistant Paid Social Media Manager to join our team at Bangalore, India

Work Schedule

Full time

Job Responsibilities

• Develop and lead paid social media strategies across key platforms, partnering with stakeholders to align campaign objectives, audience targeting, messaging, and performance goals with broader business priorities.
• Serve as the primary point of contact for internal stakeholders, managing relationships, providing strategic guidance, communicating campaign performance and recommendations, and ensuring a high level of partnership and client satisfaction.
• Build, launch, monitor, and optimize paid social campaigns across Meta, LinkedIn, Reddit, YouTube, TikTok, Pinterest, and other relevant platforms.
• Assist with campaign setup, audience implementation, tracking, and quality assurance.
• Monitor campaign budgets, pacing, and delivery to ensure campaigns are running efficiently.
• Review campaign performance and implement optimizations based on platform and campaign data.
• Pull, organize, and analyze campaign performance metrics to support reporting efforts.
• Create recurring campaign reports and dashboards highlighting key metrics and performance trends.
• Coordinate with creative and content teams to ensure assets are delivered, uploaded, and launched on time.
• Support audience testing, creative testing, and campaign optimization initiatives.
• Assist with campaign troubleshooting, tracking validation, and platform QA.
• Maintain campaign documentation, trackers, and reporting schedules.
• Stay current on paid social platform updates and best practices

Minimum Qualifications

• 2+ years of experience developing and executing paid social media strategies
• Demonstrated experience managing stakeholder relationships
• Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.
• Hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, Reddit Ads Manger, and TikTok Ads Manager
• Experience building and optimizing paid social campaigns.
• Familiarity with campaign reporting, analytics, and performance metrics.
• Strong attention to detail and project management skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred Qualifications

• Experience with healthcare, diagnostics, pharmaceutical, biotech, or life sciences marketing.
• Experience advertising on endemic healthcare platforms such as Doximity, Sermo, Medscape, or similar professional healthcare networks.

Additional Job Standards

• Strong attention to detail and organizational skills.
• Basic understanding of paid social media platforms and performance metrics.
• Ability to manage multiple projects and meet deadlines.
• Comfortable analyzing campaign performance and identifying optimization opportunities.
• Strong communication and collaboration skills.
• Eagerness to learn and adapt in a fast-paced environment.

Results-oriented mindset with a focus on execution and continuous improvement

Labcorp Is Proud To Be An Equal Opportunity Employer

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

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