Assistant Marketing Manager

UFO Moviez; Mumbai; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

UFO Moviez in Mumbai seeks a Marketing Communications professional to lead social media activations, PR initiatives, and internal communications. The role focuses on driving brand awareness, engagement, and customer acquisition through coordinated campaigns and compelling content.

The ideal candidate has 4–8 years of marketing experience with a strong background in social media and corporate communications, and will contribute to corporate branding and marketing material development.

Qualifications

• Education: Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
• Experience: Minimum 4–8 years of marketing experience focusing on social media and corporate communications.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and customer acquisition.
• Manage and optimize social media campaigns across platforms to achieve marketing objectives.
• Collaborate with the creative team to produce engaging content aligned with brand voice and messaging.
• Monitor analytics to evaluate campaign performance and adjust strategies accordingly.
• Develop and maintain strong relationships with media contacts, influencers, and industry partners to secure coverage.
• Craft and distribute press releases to announce company news, achievements, and initiatives.
• Oversee internal communications to align with goals and values; manage intranet and internal materials.
• Develop corporate marketing materials and manage branding across touchpoints.
• Develop a content strategy aligned with brand messaging and optimize content for SEO.
• Manage the social media and corporate communications budget; track expenditures and provide updates to senior management.

Skills

Social media strategy

Public relations

Corporate communications

Content strategy

Budget management

Education

Bachelor’s or Master’s in Marketing/Communications

Job description

Key Responsibilities:

• Social Media Activations:
• Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and customer acquisition.
• Manage and optimize social media campaigns across platforms (youtube, FB,Twitter, Instagram, LinkedIn, etc.) to achieve marketing objectives.
• Collaborate with the creative team to produce engaging content (posts, videos, stories) that aligns with our brand voice and messaging.
• Monitor social media analytics to evaluate campaign performance and adjust strategies accordingly.
• Public Relations (PR):
• Develop and maintain strong relationships with media contacts, influencers, and industry partners to secure media coverage and brand mentions.
• Craft and distribute press releases to announce company news, achievements, and initiatives.
• Manage crisis communications by developing and implementing crisis management plans to protect the company's reputation.
• Coordinate media events, interviews, and press conferences to promote our brand story.
• Corporate Communications:
• Oversee the development of internal communications to ensure alignment with company goals and values.
• Create and disseminate corporate announcements, newsletters, and other internal communications materials.
• Manage the company's intranet and ensure it remains updated with relevant information.
• Develop and implement employee engagement strategies through internal communications.
• Corporate Marketing:
• Collaborate with the marketing team to develop and execute corporate marketing strategies that align with business objectives.
• Assist in creating marketing materials such as brochures, presentations, and corporate videos.
• Manage corporate branding across all touchpoints to ensure consistency and adherence to brand guidelines.
• Develop and maintain partnerships with external vendors and agencies to support corporate marketing initiatives.
• Content Strategy:
• Develop a content strategy that aligns with our brand messaging and resonates with our target audience.
• Oversee the creation of high-quality content across all marketing channels, including social media, press releases, and corporate communications.
• Ensure content is optimized for SEO to improve visibility and reach.
• Budget Management:
• Manage the social media and corporate communications budget effectively, ensuring optimal resource allocation across initiatives.
• Track expenditures and provide regular budget status updates to senior management.

Requirements:

• Education: Bachelors or Master’s degree in Marketing, Communications, or a related field.
• Experience: Minimum 4-8 years of experience in marketing with a focus on social media and corporate communications.