Assistant Manager, PR & Communication

MSM Global Education; Gurugram District; On-site; INR 800,000 - 1,600,000; Full time

Job summary

MSM CampusOS is seeking an Assistant Manager, PR & Communication to drive organic PR programmes for education-sector clients. You will manage the PR content calendar, secure earned media coverage, and coordinate client approvals, while guiding the PR Executive and reporting to senior leadership.

The ideal candidate has 4–6 years of PR experience, strong writing skills, and a track record in media relations. This on-site role in Gurugram offers opportunity to work with education-focused brands.

Qualifications

• 4–6 years of experience in PR or corporate communications, preferably within an agency.
• Strong writing and editing skills across press releases, bylines, and articles.
• Proven experience with media relations and securing organic placements.
• Experience planning and managing a PR content calendar.
• Strong client-facing and stakeholder-management skills.

Responsibilities

• Develop the PR content calendar strategy in line with client objectives, key dates, and campaign moments.
• Draft press releases, bylined articles, and other PR content as per the content calendar.
• Manage the client approval process, incorporating feedback promptly and professionally.
• Build and maintain relationships with journalists, bloggers, and media outlets for organic, non-paid placements.
• Pitch stories and follow up with media contacts to secure coverage.
• Coordinate the publishing of approved content on free/earned media platforms.
• Track and log coverage secured across all client accounts.
• Work closely with the Client Servicing Lead on account requirements, timelines, and deliverables.
• Provide dotted-line updates to the Associate Director, PR and Corporate Communications on strategy and performance.
• Prepare coverage reports and PR performance summaries for clients.
• Guide and review the work of the PR Executive on shared accounts.
• Use generative AI tools to accelerate drafting and editing of press releases and content calendars.
• Leverage AI-based media intelligence to identify journalists and surface story opportunities.
• Evaluate and recommend new PR tools to improve outreach and reporting efficiency.
• Guide the PR Executive on using AI tools effectively in day-to-day work.

Skills

Strong writing

Media relations

Content calendar planning

Client-facing

Stakeholder management

Tools

Media databases

Media monitoring tools

Google Docs/Sheets

MS Office

Job description

About the Company

MSM CampusOS is a full-service digital marketing agency exclusively serving the education sector working with schools, colleges, universities, EdTech platforms, coaching institutes, and e-learning brands.

About the Role

We are looking for an Assistant Manager, PR & Communication to drive organic (earned) PR programmes for our education-sector clients. Working closely with the Client Servicing Lead, with a dotted line to the Associate Director, PR and Corporate Communications, the ideal candidate owns the PR content calendar, gets content approved by clients, and secures coverage across free/earned media platforms — no paid PR is involved in this role.

Key Responsibilities

Content Calendar & Strategy

• Develop the PR content calendar strategy in line with client objectives, key dates, and campaign moments.
• Plan story angles and themes appropriate to each client's education-sector audience.

Content Creation & Approval

• Draft press releases, bylined articles, and other PR content as per the content calendar.
• Manage the client approval process, incorporating feedback promptly and professionally.

Media Relations (Organic)

• Build and maintain relationships with journalists, bloggers, and media outlets for organic, non-paid placements.
• Pitch stories and follow up with media contacts to secure coverage.

Publishing & Coordination

• Coordinate the publishing of approved content on free/earned media platforms.
• Track and log coverage secured across all client accounts.

Client Servicing & Reporting

• Work closely with the Client Servicing Lead on account requirements, timelines, and deliverables.
• Provide dotted-line updates to the Associate Director, PR and Corporate Communications on strategy and performance.
• Prepare coverage reports and PR performance summaries for clients.
• Guide and review the work of the PR Executive on shared accounts.

AI & New-Age Technology

• Use generative AI tools (ChatGPT, Gemini, or similar) to accelerate drafting and editing of press releases, bylined articles, and content calendars.
• Leverage AI-based media intelligence and monitoring tools to identify relevant journalists, track sentiment, and surface emerging story opportunities.
• Use AI-powered tools to summarise coverage, generate reporting insights, and speed up client-ready PR performance summaries.
• Evaluate and recommend new-age PR and communication tools that can improve media outreach and reporting efficiency.
• Guide the PR Executive on using AI tools effectively in day-to-day content and outreach work.

Skills & Requirements

Must-Have

• 4–6 years of experience in PR or corporate communications, preferably within an agency.
• Strong writing and editing skills across press releases, bylines, and articles.
• Proven experience with media relations and securing organic (earned) placements.
• Experience planning and managing a PR content calendar.
• Strong client-facing and stakeholder-management skills.

Good-to-Have

• Prior experience with education-sector or EdTech PR accounts.
• Background in journalism or mass communication.
• Familiarity with media monitoring and coverage-tracking tools.

Tools

Media contact databases, media monitoring tools, Google Docs/Sheets, MS Office.

Personal Attributes

• Self-driven, proactive, and capable of working independently as well as part of a team.
• Strong attention to detail and commitment to delivering high-quality, accurate output.
• Excellent time management skills with the ability to handle multiple deadlines.
• Good communication skills to understand client/stakeholder briefs and present ideas confidently.
• Passionate about education, technology, and making digital experiences more engaging.