Assistant Manager - Performance Marketing

BuildAmbit; Dadri; On-site; INR 700,000 - 1,000,000; Full time

Job summary

BuildAmbit, Sector 62 Noida (Work From Office), is seeking a data-driven Assistant Manager – Performance Marketing to scale paid acquisition across Google Ads, Meta Ads, and LinkedIn Ads for its BIM courses.

The role demands hands-on experience with high-spend campaigns, optimization of CAC, CPL, CPA, ROI, and boosting conversions, with growing exposure to GCC/Middle East markets.

Qualifications

• Graduate or postgraduate with 2–4 years in performance marketing.
• Strong expertise in Google Ads and Meta Ads with end-to-end high-spend campaigns.
• Solid understanding of PPC, paid social, lead generation and funnels.
• Experience managing multiple campaigns against large daily spends.
• Strong analytical skills to interpret data and drive optimization.
• Working knowledge of Google Analytics, Google Tag Manager, Excel/Sheets, and Looker Studio.
• Google Ads certification is a plus.
• EdTech, Higher Education, Consumer Internet, BFSI, or high-volume lead-gen exposure is preferred; GCC exposure a plus.

Responsibilities

• Own and manage end-to-end Google Ads, Meta Ads, and LinkedIn Ads campaigns across BIM programs.
• Develop, launch, monitor, and optimize Search, Display, Performance Max, YouTube, LinkedIn, and Meta campaigns.
• Drive efficient lead acquisition focusing on CPL, CPA, CAC, conversion rate, and ROI.
• Manage significant daily media spends across multiple campaigns with disciplined UTM tracking.
• Conduct regular analysis of campaign performance, audience behavior, keywords, creatives, and landing pages.
• Develop and execute paid strategies aligned with enrollment and business goals, tracking competitor activity.
• Work with creative, content, product, analytics, and sales teams to improve the funnel.
• Support GCC/Middle East campaign execution as BuildAmbit's footprint grows.

Skills

Google Ads

Meta Ads

LinkedIn Ads

PPC

Lead Generation

Conversion Optimization

Campaign Management

Media Planning

ROI Optimization

CAC

CPL

CPA

Google Analytics

Excel / Sheets

Looker Studio

Education

Graduate degree

Postgraduate degree

Tools

Google Tag Manager

Looker Studio

Job description

Job Title: Assistant Manager - Performance Marketing

Company: BuildAmbit

Department: Marketing

Location: Sector 62, Noida (Work From Office)

About BuildAmbit

BuildAmbit is an AEC-focused edtech company helping architects and civil engineers build BIM-driven careers. Our flagship Full-Stack BIM Professional Courses are developed in partnership with RSP Design India and backed by Autodesk and RSP certification. Backed by a 112+ hiring-partner network and 100% placement assistance, we've built our reputation on turning BIM skills into real job outcomes — across India and, increasingly, the GCC.

About The Role

We're looking for a data-driven, performance-focused Assistant Manager – Performance Marketing to manage and scale paid acquisition across Google Ads, Meta Ads, and LinkedIn Ads for BuildAmbit's Full-Stack BIM Professional Courses (Architecture and Civil Engineering tracks).

The ideal candidate has strong hands-on expertise managing high-spend campaigns, optimizing acquisition funnels, and improving conversion efficiency. This role needs someone comfortable working with large campaign volumes, digging into performance data, and continuously finding ways to improve CAC, CPL, CPA, ROI, and conversion rates — with growing exposure to our GCC/Middle East expansion.

Key Responsibilities

• Own and manage end-to-end Google Ads, Meta Ads, and LinkedIn Ads campaigns across BuildAmbit's Architecture and Civil Engineering BIM programs.
• Develop, launch, monitor, and optimize Search, Display, Performance Max, YouTube, LinkedIn, and Meta campaigns.
• Drive efficient lead acquisition while maintaining a strong focus on CPL, CPA, CAC, conversion rate, and ROI.
• Manage significant daily media spends across multiple campaigns and accounts, with disciplined UTM tracking and campaign hygiene.
• Conduct regular analysis of campaign performance, audience behavior, keywords, creatives, and landing pages to identify optimization opportunities.
• Develop and execute paid acquisition strategies aligned with enrollment and business goals, including tracking competitor activity to spot white-space opportunities.
• Work closely with creative, content, product, analytics, and sales teams to improve the overall marketing funnel.
• Support campaign execution for the GCC/Middle East market as BuildAmbit's regional footprint grows.

What We're Looking For

• Graduate/Postgraduate with 2–4 years of hands-on experience in performance marketing.
• Strong expertise in Google Ads and Meta Ads, with proven experience managing high-spend campaigns end-to-end.
• Solid understanding of PPC, paid social, lead generation, conversion optimization, and performance marketing funnels.
• Experience managing multiple campaigns/accounts simultaneously against significant daily spends.
• Strong analytical skills — able to interpret campaign data and translate it into actionable optimization strategies.
• Working knowledge of Google Analytics, Google Tag Manager, Excel/Google Sheets, and performance reporting tools (Looker Studio or similar).
• Google Ads certification (or other relevant platform certifications) is an added advantage.
• Experience in EdTech, Higher Education, Consumer Internet, BFSI, or other high-volume lead-generation businesses is preferred; exposure to AEC or technical/professional audiences is a strong plus.

Key Skills

• Google Ads, Meta Ads, LinkedIn Ads
• Performance Marketing
• Paid Acquisition
• PPC
• Lead Generation
• Conversion Optimization
• Campaign Management
• Media Planning
• ROI Optimization
• CAC | CPL | CPA
• Google Analytics
• Excel | Data Analytics

What We Offer

• Ownership of high-spend budgets from day one, not just reporting on someone else's campaigns.
• A front-row seat at a fast-scaling AEC edtech brand backed by Autodesk and RSP Design India credentials.
• Exposure to an emerging international market (GCC) alongside the core India business.