Assistant Manager - Performance Marketing

Pocket FM; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Pocket FM is seeking a Marketing Operations professional to scale and optimise spend across external digital marketing channels. You will own acquisition and reactivation campaigns, coordinating with analytics, creative, and business teams to maximize CPI, ROAS, retention and LTV.

You will drive channel testing, pilot campaigns, and programmatic lead generation while coordinating with studios to align UA strategy with product experiments and a strong creative pipeline.

Qualifications

• 1–3 years of experience with consumer funnel, cohorts and targeting in consumer tech or gaming
• Deep experience with attribution models, funnel analysis and ROI/LTV frameworks
• Experience working with external agencies—Creative Agencies, Media Partners, Research Partners, etc.
• Strong data-driven approach and analytical problem solving across digital channels

Responsibilities

• Plan, execute and optimise UA campaigns across external digital marketing channels
• Evaluate channel and campaign performance with analytics and business teams
• Experiment with new channels and products from existing partners
• Manage monthly ad spends and coordinate with studios and business teams on UA strategy
• Build and test direct publisher/network relationships and pilot campaigns
• Test, launch and scale digital lead generation through programmatic buying

Skills

Data-driven

Attribution models

Funnel analysis

ROI/LTV frameworks

Digital marketing tools

Tools

Tracking tags

Job description

With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Our is on a mission to build the world’s largest AI-powered audio streaming platform. Rapidly growing in the US and India, with strong momentum in Europe and LATAM, we are redefining how stories are created, owned, and consumed.What sets us apart?

We’re an AI-first company, leveraging cutting-edge generative AI to transform every part of our ecosystem—from content creation and language localization to marketing, distribution, and monetization. Our in-house AI has already powered 10% of US revenue and is listening through original, AI-generated audio series. We’re also expanding into new storytelling formats like comics and web novels, all built on the foundation of our proprietary AI platforms.

You can get more updates, insights and everything behind the scenes at Pocket FM here - https://xtra.pocketfm.com/

What is the role?

Goal is to scale and optimise spends across external digital marketing channels:

• New User Acquisition
• Re-activation of Lapsed Users

What needs to be solved?

• Evaluate channel/ campaign performance, working with the analytics and business teams
• Experiment with new channels and new products from existing partners
• Babysit and manage the life cycle of UA campaigns from Acquisition to Retention via different channels
• Manage and drive monthly ad spends, balancing performance with stakeholder expectations. A key part of this is to work closely with studios and the business team to align UA strategy with product A/B testing, maintaining a strong creative/playable pipeline, and leveraging data analysis to drive continuous growth. Run A/B tests on creatives, campaigns and audiences
• Build direct publisher/ network relationships where helpful and run pilot campaigns to test feasibility
• Test, launch and scale digital lead generation through programmatic buying

Execution: Marketing operations

• Campaign execution. Design, set up, and optimize campaigns to drive high-quality, cost-effective app installs -tracking and improving core KPIs like CPI, ROAS, Retention, and LTV
• Coordinating with the creative/ production team to launch quirky, audience-centric creatives/ promos
• Working with the third-party agency to get all integrations completed and doing periodic campaign performance reviews.
• Identify and reduce fraud and misattribution across channels
• Agency/ partner management

Enablers:

• Ensure the enablement and maintenance of tracking tags across various client apps and websites
• Report campaign performance weekly to the business team, forecast monthly response volume, and budgets

What We’re Looking For

• 1-3 years of experience with a strong understanding of consumer funnel, consumer cohorts, and targeting; scaling consumer tech or gaming companies
• Media understanding is a primary need. Experience of working with external agencies – Creative Agencies, Media Partners, Research Partners, etc
• We are looking for data-driven people who enjoy solving complex problems through analytical excellence and commercial acumen. Deep experience with attribution models, funnel analysis, ROI/LTV frameworks
• Strong understanding of digital tools across search. performance, social media, reach platforms