Assistant Manager - Performance Marketing

Talismatic; Bengaluru; On-site; INR 11,418,000 - 16,175,000; Full time

Job summary

Zycus is seeking an AI-first performance marketer to own paid demand generation for enterprise procurement software across US, EMEA, and APAC. You will lead campaigns end-to-end, from audience research to revenue impact, partnering with GTM, BD, CRM, product and content teams.

The ideal candidate uses AI daily for audience insights, ad variations, testing, and automated reporting, with hands-on ABM on Demandbase/Influ2 and exploring AI-led channels like chat-based ads.

Qualifications

• 5+ years of relevant performance marketing experience in B2B SaaS.
• Proven record of paid campaigns delivering pipeline and revenue.
• Hands-on experience with enterprise ads platforms.
• Experience running ABM programs on Demandbase or Influ2.
• Strong funnel metrics knowledge: CPL, MQL-to-SQL conversion, cost per SQL, pipeline contribution and ROI.
• AI-first mindset with practical use of AI tools in campaigns.
• Comfort with data: GA4, dashboards, analytics, and UTM setup.
• Experience with Salesforce or similar CRM.
• Experience running campaigns across US, EMEA and APAC.
• Clear communication and ability to present results to leadership.

Responsibilities

• Plan, launch and manage end-to-end performance campaigns across LinkedIn Ads, Demandbase, Influ2, Google Ads, Meta Ads, Bing Ads and ChatGPT Ads.
• Target enterprise decision-makers by role, seniority, industry, company size and buying intent.
• Own channel budgets, pacing and bid strategy to hit monthly lead and pipeline targets.
• Execute ABM strategies for target accounts with bottom-of-the-funnel focus.
• Use Demandbase and Influ2 to reach buying committees at named accounts with personalized ads.
• Collaborate with GTM and BD to prioritize accounts using intent signals.
• Build retargeting audiences from website visits, content engagement, video views and CRM lists.
• Re-engage high-intent audiences with appropriate offers per funnel stage.
• Run structured AB tests on audiences, ad copy, creatives, offers and landing pages.
• Segment audiences by region, persona and funnel stage to improve lead quality.
• Optimize the full funnel from impression to SQL to reduce cost per SQL and cost per opportunity.
• Use AI tools to accelerate audience research, ad copy variations, testing, analysis and reporting.
• Test new AI-led channels and ad formats early, including ads in AI assistants.
• Automate repetitive campaign and reporting work to make AI the default workflow.
• Collaborate with GTM, BD, CRM, product and content teams to align campaigns with pipeline and revenue goals.
• Brief content and design teams on campaign assets, messaging and offers.
• Partner with CRM on lead routing, tracking and attribution.
• Track and report KPIs including MQLs, MQL-to-SQL, cost per MQL and SQL, pipeline contribution and ROI.
• Build weekly and monthly dashboards for marketing leadership.
• Turn data into clear decisions on where to scale, fix or cut spend.

Skills

LinkedIn Ads

Google Ads

Meta Ads

Bing Ads

ABM

AI tools usage

GA4

Salesforce

Education

MBA or Marketing/Business degree

Tools

Demandbase

Influ2

HubSpot

Marketo

Job description

Zycus is looking for an AI-first performance marketer to run paid demand generation for our enterprise procurement software across the US, EMEA and APAC. This is a hands-on role for someone who doesn’t just launch campaigns, but owns them end to end: from audience strategy and budget pacing to the pipeline and revenue they generate. You will reach enterprise decision-makers and influencers such as CPOs, CFOs, procurement heads and category managers, working closely with GTM, BD, CRM, product and content teams.

The ideal candidate is an AI-first performance marketer: someone who uses AI tools (ChatGPT, Claude or similar) every day to research audiences, generate and test ad variations, analyze results and automate reporting, so more time goes into strategy and growth. You should be just as comfortable running ABM programs on Demandbase and Influ2 as you are testing new AI-led channels, including ads inside AI assistants such as ChatGPT, before the rest of the market gets there.

Key Responsibilities

Campaign Management

• Plan, launch and manage end-to-end performance campaigns across LinkedIn Ads, Demandbase, Influ2, Google Ads, Meta Ads, Bing Ads and ChatGPT Ads.

• Target enterprise decision-makers and influencers by role, seniority, industry, company size and buying intent.

• Own channel budgets, pacing and bid strategy to consistently hit monthly lead and pipeline targets.

Account-Based Marketing (ABM)

• Execute ABM strategies for target account lists, with a strong focus on bottom-of-the-funnel conversions.

• Use Demandbase and Influ2 to reach buying committees at named accounts with personalized ads.

• Work with GTM and BD teams to prioritize accounts using intent, engagement and fit signals.

Retargeting

• Build retargeting audiences from website visits, content engagement, video views and CRM lists.

• Re-engage high-intent audiences with the right offer for their funnel stage.

Testing & Funnel Optimization

• Run structured A/B tests on audiences, ad copy, creatives, offers and landing pages.

• Segment audiences by region, persona and funnel stage to improve lead quality.

• Optimize the full funnel, from impression to SQL, to reduce cost per SQL and cost per opportunity.

AI-First Execution

• Use AI tools to accelerate audience research, ad copy variations, creative testing, analysis and reporting.

• Test new AI-led channels and ad formats early, including ads in AI assistants such as ChatGPT and Claude.

• Automate repetitive campaign and reporting work wherever possible, making AI the default way of working rather than an add-on.

Cross-Team Collaboration

• Collaborate with GTM, BD, CRM, product and content teams to align campaigns with pipeline and revenue goals.

• Brief content and design teams on campaign assets, messaging and offers.

• Partner with the CRM team on lead routing, tracking and attribution.

Reporting, Insights & ROI

• Track and report on KPIs including MQLs, MQL-to-SQL conversion rate, cost per MQL and SQL, pipeline contribution and ROI.

• Build clear weekly and monthly dashboards for marketing leadership.

• Turn data into clear decisions on where to scale, fix or cut spend.

Expertise and Qualifications

• 5+ years of relevant performance marketing experience in B2B SaaS, ideally selling to enterprise buyers.

• A proven record of paid campaigns that delivered measurable pipeline and revenue, not just lead volume.

• Hands-on, at-scale experience with LinkedIn Ads, Google Ads, Meta Ads and Bing Ads.

• Experience running ABM programs on platforms such as Demandbase or Influ2.

• Strong command of funnel metrics: CPL, MQL-to-SQL conversion, cost per SQL, pipeline contribution and ROI.

• An AI-first mindset, with real examples of using AI tools (ChatGPT, Claude or similar) in campaign work. This is a hands-on requirement, not just familiarity.

• Comfort with data: spreadsheets, dashboards, web analytics (GA4), conversion tracking and UTM setup.

• Experience with a CRM such as Salesforce, including lead tracking and attribution.

• Experience running campaigns across multiple global regions (US, EMEA, APAC).

• Clear communication and the confidence to present results to leadership.

Good to Have

• Experience marketing enterprise software to CXO, finance or procurement buyers.

• Experience with intent data and account engagement tools.

• Experience with marketing automation platforms such as HubSpot or Marketo.

• Experience setting up offline conversion imports from CRM into ad platforms.

• Certifications such as Google Ads, LinkedIn Marketing Labs or Demandbase.

• An MBA or degree in marketing or business.

Why Should You Join Us?

Five Reasons Why You Should Join Zycus

• Cloud Product Company: We are a Cloud SaaS Company and our products are created using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.

• A Market Leader: Zycus is recognized by Gartner (world’s leading market research analyst) as a Leader in Procurement Software Suites.

• Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization.

• Get a Global Exposure: You get to own the paid engine behind a global enterprise SaaS brand across the US, EMEA and APAC, and work with our global customers.

• Create an Impact: Manage real budgets, sit close to pipeline and revenue conversations, and help market the shift to Autonomous Procurement, powered by Agentic AI, in a team that tests new channels and tools early.

About Us

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. It has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite.

Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.

We help enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.