Assistant Manager, Growth

Airblack; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Opportunity to impact future skilling

Culture of rapid experimentation

Work with a stellar team

Job summary

A leading education platform in Gurugram is searching for an Assistant Manager to join the growth team. This role focuses on driving growth and identifying new business opportunities through campaign optimization and creative strategies. The ideal candidate should have 1-3 years of experience in growth roles, a bachelor's degree from a Tier 1 college, and a passion for data-driven marketing. Join a dynamic team dedicated to skilling and empowering individuals in India.

Qualifications

• 1-3 years of experience in Growth, Product, or Strategy roles.
• Strong creativity in marketing and campaign ideation.
• Good Excel skills and data analysis abilities.

Responsibilities

• Perform daily account management on Meta and Google.
• Ideate and produce video and static ad properties.
• Contribute to in-depth data analyses for growth.
• Deliver insights and experimentation for revenue initiatives.
• Execute end-to-end GTM operations.

Skills

Campaign optimization

Creative strategy

Data-driven decision making

SQL

Education

Bachelor's degree from a Tier 1 college

Job description

Airblack is India’s largest alternate skilling platform, helping people become microentrepreneurs and creators. Our mission is to help the next 100 million people in the workforce get access to meaningful opportunities.

We currently operate in sectors such as beauty, fashion, nutrition, digital & home businesses, impacting over 1M learners every month. Our flagship school in the beauty space is India’s #1 Beauty Academy brand, with an alumni base of over 40,000 entrepreneurs in 300+ cities in India. Our apps consistently rank in the top 10 education apps in India with 5M+ users and 40M+ minutes of learning content being consumed every month.

Airblack has raised over $11 million from marquee investors such as Elevation Capital, Info Edge Ventures, Michael & Susan Dell Foundation, Blume Founders Fund and Better Capital, and leading angels such as Vidit (Meesho), Kunal (CRED), Deepinder (Zomato), Harshit & Shashank (Razorpay) and so on.

Who are we looking for?

We are looking for an Assistant Manager in our growth team to help us drive growth, identify new business opportunities, and scale business lines. We have multiple new high growth projects, each having the potential to transform the lives of millions of individuals.

What would you be doing?

• Campaign Optimization: Perform daily account management on Meta and Google, check campaign performance, and adjust bids to enhance campaign efficiency. Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies
• Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
• Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations: Executes end-to-end operations on GTM, leads CRM and revenue optimization initiatives
• Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-functional revenue and profitability goals

What makes you a suitable candidate?

• 1-3 years of experience in either of Growth, Product, or Strategy Consulting/Founder's Office roles
• A bachelor's degree in any discipline is required from a Tier 1 college
• You are a marketing geek and can come up with creative ideas at scale
• You are thoroughly data-driven in decision-making; with good excel skills. Experience in SQL is a bonus.

Why should you join Airblack?

• Skilling with a difference: We are one of the very few education companies in India that have been able to do all the following things together: deliver outcomes, stay lean (under 50 people), raise funds in a down market from top investors, have an infinite runway, and lead a completely new whitespace. Get the opportunity to be the face of a new era in the education & skilling sector in a high-skin-in-the-game leadership role
• Experimentation & Build: We have a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building
• Thriving Market Opportunity: We are building in a whitespace with massive opportunity & headstart - India has 15 million people entering the workforce every year and less than half a million jobs. Your impact will help create a dent in India’s future
• Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people supporting us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and so on