Assistant Manager – Facebook & Instagram Ads (Meta Ads)

Alike; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Private medical insurance

Family friendly work environment

Dynamic career growth opportunities

Job summary

Alike, Bengaluru-based, is seeking a Performance Marketing Specialist to plan, optimise, and manage Meta Ads campaigns across travel-related products. You will own targeting, budgets, bid strategies, and the full funnel—from prospecting to retargeting—and collaborate with analytics to ensure accurate tracking and ROI.

The role requires 3–4 years of hands-on Meta Ads experience, strong analytical skills, and familiarity with GA4, DPDP/GDPR privacy practices.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 3–4 years of hands-on experience running Facebook & Instagram (Meta) Ads campaigns, ideally in travel, e-commerce, or D2C.
• Deep, hands-on expertise in Meta Ads Manager, Business Manager, Events Manager, Meta Pixel, and Conversions API (CAPI).
• Proven track record of managing meaningful monthly Meta ad spend with strong RoAS/CPA outcomes.
• Strong understanding of Meta ads auction, campaign structures, and bidding strategies.
• Experience designing and running A/B and creative-testing frameworks to optimise ad performance.
• Working knowledge of GA4 and attribution/tracking setups to connect Meta spend to business outcomes.
• Meta Blueprint certification is a strong plus.
• Strong analytical skills; comfortable with data and spreadsheets to derive insights.
• Knowledge of data privacy and security regulations such as DPDP Act, GDPR etc.

Responsibilities

• Plan, execute, and optimise performance campaigns across Facebook and Instagram for user acquisition, retargeting, and revenue growth.
• Own day-to-day campaign operations: audience targeting, budget allocation, bid strategy, and campaign/ad set/ad-level structure.
• Build and manage the full Meta Ads funnel across products including dynamic ads.
• Set up and maintain Meta Pixel, Conversions API, and Events Manager with analytics team.
• Design and run structured A/B tests on creatives, copy, audiences, and placements to improve CTR, CPA, RoAS.
• Monitor CPA, RoAS, CTR, CPM, frequency; flag issues and opportunities.
• Brief and iterate with Studio/creative team on high-performing ad creatives and video assets.
• Manage monthly Meta Ads budgets, ensuring efficient pacing and spend allocation.
• Stay current with Meta platform changes and apply best practices quickly.
• Report on campaign performance with actionable insights and forecasts to leadership.
• Ensure targeting, tracking, and data-handling comply with privacy regulations.

Skills

Audience targeting

Budget management

Bid strategy

Campaign management

A/B testing

Creative testing

Analytics

Data privacy compliance

Education

Bachelor's degree in marketing or related field

Tools

Meta Ads Manager

Conversions API (CAPI)

GA4

Job description

Experience: 3 – 4 Years

Type: Full Time Employee

About Us

Alike is building the world's first truly unified travel platform, combining AI intelligence and peer trust, to establish a new, fragmentation-free way of sharing, discovering, planning, and booking travel. Alike brings together the travel stages of inspiration, planning, booking, in-trip support and memories sharing in one seamless experience. Powered by its modular Infinity platform, Alike's AI twin "Eia" works in tandem with a rapidly growing travel creator community to deliver truly personalised, unified travel journeys at scale. By making travel experiences social and unified, Alike aims to help everyone travel like the people they like.

Key responsibilities

• Plan, execute, and continuously optimise performance campaigns across Facebook and Instagram (Meta Ads Manager) for user acquisition, retargeting, and revenue growth.
• Own day-to-day campaign operations: audience targeting, budget allocation, bid strategy, and campaign/ad set/ad-level account structure.
• Build and manage the full Meta Ads funnel — prospecting, retargeting, lookalike audiences, and dynamic product ads — across Alike's tourist pass, holidays, and eSIM products.
• Set up and maintain Meta Pixel, Conversions API (CAPI), and Events Manager in partnership with the analytics team to ensure accurate tracking and attribution.
• Design and run structured A/B tests on creatives, copy, audiences, and placements to continuously improve CTR, CPA, and RoAS.
• Monitor key metrics (CPA, RoAS, CTR, CPM, frequency) daily and weekly, flagging issues and opportunities proactively.
• Brief and iterate with the Studio/creative team on high-performing ad creatives and video assets tailored to Meta placements.
• Manage monthly Meta Ads budgets, ensuring efficient pacing and spend allocation across campaigns.
• Stay current with Meta platform changes (iOS/privacy updates, new ad formats, Advantage+ campaigns) and apply best practices quickly.
• Report on campaign performance with actionable insights and forecasts to the Performance Marketing leadership.
• Ensure all targeting, tracking, and data-handling practices comply with data privacy regulations and best practices.

Key requirements for the role

• Bachelor's degree in marketing, business, or related field.
• 3–4 years of hands-on experience running Facebook & Instagram (Meta) Ads campaigns, ideally in travel, e-commerce, or D2C.
• Deep, hands-on expertise in Meta Ads Manager, Business Manager, Events Manager, Meta Pixel, and Conversions API (CAPI).
• Proven track record of managing meaningful monthly Meta ad spend with strong RoAS/CPA outcomes.
• Strong understanding of the Meta ads auction, campaign structures (including Advantage+ Shopping/App campaigns), and bidding strategies.
• Experience designing and running A/B and creative-testing frameworks to optimise ad performance.
• Working knowledge of GA4 and attribution/tracking setups to connect Meta spend to business outcomes.
• Meta Blueprint certification is a strong plus.
• Strong analytical skills; comfortable working with data and spreadsheets to derive insights.
• Knowledge of data privacy and security regulations such as DPDP Act, GDPR etc.
• Excellent communication skills, with the ability to collaborate across creative, analytics, and leadership stakeholders.
• Passionate and knowledgeable about the travel industry and customer behaviour.
• Competitive salary and benefits
• Private medical insurance
• Family friendly work environment
• Dynamic career growth opportunities in a rapidly evolving company