Assistant Manager - CRO Conversion Rate Optimization

Re'equil India Private Limited; India; On-site; INR 1,400,000 - 2,000,000; Full time

Job summary

Re'equil India Private Limited is seeking an E-commerce & CRO Manager to own the performance of the digital storefront across D2C and wholesale channels. You will optimize conversion rates, customer journeys, merchandising, pricing, and site experience to drive revenue.

The role requires hands-on Shopify management, strong analytics with GA4/Microsoft Clarity, and a data-driven approach to testing and optimization. Collaboration with Growth, Design, and Tech teams is essential.

Qualifications

• 1–3 years of experience in E-commerce, CRO, Growth, or Shopify Management.
• Hands-on experience managing a Shopify storefront.
• Strong understanding of D2C e-commerce funnels and customer journeys.
• Proficiency in GA4, Microsoft Clarity, Shopify Analytics, and Excel/Google Sheets.
• Experience running A/B tests and data-led conversion optimization programs.
• Strong analytical and problem-solving skills with a bias for action.
• Ability to independently drive projects from insight to execution.

Responsibilities

• Own and optimize the customer journey across PDPs, collection pages, cart, checkout, and post-purchase experiences.
• Identify conversion bottlenecks and execute improvements through data analysis, customer insights, and experimentation.
• Plan and run A/B tests to improve conversion, AOV, and customer engagement.
• Own day-to-day management and optimization of Reequil's Shopify ecosystem.
• Manage website enhancements, app integrations, landing pages, and new feature launches.
• Ensure site performance, functionality, and user experience remain best-in-class.
• Manage product merchandising, bundles, offers, discounts, and promotional configurations.
• Work closely with Growth and Category teams to improve product discovery and revenue per visitor.
• Evaluate pricing and promotional effectiveness while maintaining business profitability.
• Leverage GA4, Shopify Analytics, Microsoft Clarity, and reporting dashboards to identify growth opportunities.
• Monitor key funnel metrics and translate insights into actionable recommendations.
• Build regular performance reports and track the impact of optimization initiatives.
• Partner with Growth, CRM, Design, Technology, and Category teams to execute website and conversion initiatives.
• Coordinate with external agencies and technology partners when required.

Skills

CRO

Shopify management

Data analysis

A/B testing

D2C funnels

GA4

Excel/Sheets

Tools

Looker Studio

VWO

Hotjar

Mixpanel

Amplitude

Job description

Job Description:

About Reequil

Reequil is a science-backed skincare brand focused on delivering high-performance solutions that balance efficacy, skin compatibility, and customer experience. As we scale our D2C and omnichannel business, were looking for someone who can continuously improve our online shopping experience and drive measurable revenue growth through data-backed optimization.

Role Overview

The E-commerce & CRO Manager will own the performance of Reequils digital storefront across D2C and wholesale channels. This role will be responsible for improving conversion rates, customer journeys, merchandising, pricing, and website experience to drive revenue.

Key Responsibilities

Conversion Rate Optimization

• Own and optimize the customer journey across PDPs, collection pages, cart, checkout, and post-purchase experiences.

• Identify conversion bottlenecks and execute improvements through data analysis, customer insights, and experimentation.

• Plan and run A/B tests to improve conversion, AOV, and customer engagement.

Shopify & Website Management

• Own day-to-day management and optimization of Reequils Shopify ecosystem.

• Manage website enhancements, app integrations, landing pages, and new feature launches.

• Ensure site performance, functionality, and user experience remain best-in-class.

Merchandising, Pricing & Promotions

• Manage product merchandising, bundles, offers, discounts, and promotional configurations.

• Work closely with Growth and Category teams to improve product discovery and revenue per visitor.

• Evaluate pricing and promotional effectiveness while maintaining business profitability.

Analytics & Insights

• Leverage GA4, Shopify Analytics, Microsoft Clarity, and reporting dashboards to identify growth opportunities.

• Monitor key funnel metrics and translate insights into actionable recommendations.

• Build regular performance reports and track the impact of optimization initiatives.

Cross-Functional Collaboration

• Partner with Growth, CRM, Design, Technology, and Category teams to execute website and conversion initiatives.

• Coordinate with external agencies and technology partners when required.

Success Metrics

• Website Conversion Rate (CVR)

• Revenue per Visitor (RPV)

• Average Order Value (AOV)

• Add-to-Cart Rate

• Checkout Completion Rate

• Cart Abandonment Rate

• Incremental Revenue from CRO initiatives

Must-Have Skills & Experience

• 1–3 years of experience in E-commerce, CRO, Growth, or Shopify Management.

• Hands-on experience managing a Shopify storefront.

• Strong understanding of D2C e-commerce funnels and customer journeys.

• Proficiency in GA4, Microsoft Clarity, Shopify Analytics, and Excel/Google Sheets.

• Experience running A/B tests and data-led conversion optimization programs.

• Strong analytical and problem-solving skills with a bias for action.

• Ability to independently drive projects from insight to execution.

Preferred

• Experience with a D2C consumer brand, preferably beauty, skincare, wellness, or personal care.

• Familiarity with tools such as Looker Studio, VWO, Hotjar, Mixpanel, or Amplitude.

• Experience managing loyalty, subscriptions, and referrals

Requirements

Preferred

• Experience with a D2C consumer brand, preferably beauty, skincare, wellness, or personal care.

• Familiarity with tools such as Looker Studio, VWO, Hotjar, Mixpanel, or Amplitude.

• Experience managing loyalty, subscriptions, and referrals

Requirements