Assistant Manager - CRM

Century Real Estate; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Century Real Estate is seeking an Assistant Manager - CRM in Bengaluru to develop and implement effective CRM strategies and maintain strong customer relationships. The role involves managing CRM data, collaborating with sales, marketing, and operations, and driving data-driven customer segmentation and journey improvements.

The candidate will monitor CRM metrics, ensure data integrity, and optimize CRM usage to enhance customer experience in a fast-paced real estate environment.

Responsibilities

• Develop and implement a comprehensive CRM strategy aligned with organizational goals.
• Oversee data collection, organization, and analysis in the CRM system.
• Collaborate with sales, marketing, and operations to align CRM initiatives with business objectives.
• Monitor CRM metrics, analyze data, and generate reports to identify trends and insights.
• Own customer segmentation for personalized marketing campaigns.

Job description

As Assistant Manager - CRM, you will be responsible for developing and implementing effective strategies to build and maintain strong relationships with customers. The role requires a strong understanding of the real estate industry and exceptional interpersonal skills.

Responsibilities

• Develop and implement a comprehensive CRM strategy aligned with the organization's goals and objectives to enhance customer satisfaction and loyalty.
• Managing all Projects Documentations, Collections, Registrations
• Oversee the collection, organization, and analysis of customer data to ensure accurate and up-to-date information is maintained in the CRM system.
• Collaborate with the customer service team to ensure prompt and effective resolution of customer queries and complaints, aiming to exceed customer expectations.
• Driving collection targets month on month
• Monitor key CRM metrics, analyse data, and generate reports to evaluate the effectiveness of CRM initiatives, identify trends, and provide actionable insights.
• Collaborate with internal stakeholders, such as sales, marketing, and operations, to align CRM strategies and initiatives with overall business objectives.
• Ability to work in a fast-paced environment, adapt to changing priorities, and handle multiple projects simultaneously.
• Oversee the CRM system, ensuring data integrity, accuracy, and completeness. Monitor and analyze data to identify trends and opportunities for improvement. Continuously optimize the CRM system to enhance functionality and user experience.
• Utilize customer data to segment and target specific customer groups for personalized marketing campaigns and communication. Develop and implement customer segmentation strategies based on demographics, behaviors, and preferences.
• Analyze the customer journey to identify touch points and opportunities for enhancing customer experience. Develop and implement customer journey mapping initiatives to improve customer satisfaction and loyalty