Assistant Manager- Consumer & Marketing Insights

Rupeek; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Rupeek in Bengaluru seeks an Assistant Manager / Manager, Consumer & Marketing Insights. You will be the voice of the customer, conducting interviews, surveys and field visits to inform product strategy and brand communication.

You will work with Product, Marketing, Creative and Analytics to translate findings into actionable positioning and messaging; experience in qualitative and quantitative research and the ability to read between the lines is essential.

Qualifications

• 3-5 years in consumer research or insights, at a research agency or an in-house insights team at a consumer, fintech or FMCG brand.
• Hands-on qualitative skills: you have moderated interviews and groups yourself
• Working knowledge of quantitative research: questionnaire design, sampling, brand trackers, U&A studies etc
• The ability to turn findings into a clear "so what" for positioning, messaging or product.
• Curiosity about people, and empathy for customers making a sensitive financial decision. Ability to read between the lines and pick up what they feel but don't say.

Responsibilities

• Understand customers: run in-depth interviews, focus groups, field visits and surveys; build segments and journey maps that explain why people pledge gold and what makes them pick a lender / product.
• Track the market and competition: monitor banks, NBFCs and fintech's on offers, pricing, channels and messaging; run brand health and usage & attitude studies.
• Shape product strategy: bring the customer view into concept tests, pricing and feature research, and post-launch feedback.
• Shape brand communication: define and test positioning and messaging; feed learnings back to Creative and Performance Marketing.

Skills

Moderated interviews

Qualitative research

Quantitative research

Insight communication

Customer empathy

Education

MBA or related field

Degree in psychology, sociology, or anthropology

Job description

Assistant Manager / Manager Consumer & Marketing Insights

Location: Bengaluru, with regular field travel

Experience: 3-5 years

Team: Marketing

The role

You will be Rupeek's voice of the customer. You will bring deep insight on consumers, the market and competition, and use it to shape our product strategy and brand communication. You will work closely with Product, Business, Creative and Analytics.

What you'll do

• Understand customers: run in-depth interviews, focus groups, field visits and surveys; build segments and journey maps that explain why people pledge gold and what makes them pick a lender / product.
• Track the market and competition: monitor banks, NBFCs and fintech's on offers, pricing, channels and messaging; run brand health and usage & attitude studies.
• Shape product strategy: bring the customer view into concept tests, pricing and feature research, and post-launch feedback.
• Shape brand communication: define and test positioning and messaging; feed learnings back to Creative and Performance Marketing.

What you'll bring

• 3-5 years in consumer research or insights, at a research agency or an in-house insights team at a consumer, fintech or FMCG brand.
• Hands-on qualitative skills: you have moderated interviews and groups yourself
• Working knowledge of quantitative research: questionnaire design, sampling, brand trackers, U&A studies etc
• The ability to turn findings into a clear "so what" for positioning, messaging or product.
• Curiosity about people, and empathy for customers making a sensitive financial decision. Ability to read between the lines and pick up what they feel but don't say.

Good to have

• Ability to run research in two or more of Hindi, Kannada, Telugu and Tamil.
• Experience in financial services, lending or another trust-sensitive category.
• Concept, communication or creative testing experience.
• Comfort connecting performance marketing data with research findings.
• Social listening or digital data analysis.
• An MBA or a degree in psychology, sociology, or anthropology.