Product Manager - Consumer Growth

Rupeek; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Rupeek, a Bengaluru-based fintech, seeks a Product Manager for Consumer Growth. You will own growth across app and web journeys—from discovery and onboarding to conversion, repeat borrowing, and referrals.

Apply customer research, analytics, and experimentation to deliver measurable growth while building trust through intuitive experiences. You will work with leadership to shape product decisions and drive end-to-end execution across teams, owning activation, onboarding, and lifecycle engagement

Qualifications

• 3–5 years of product management experience, preferably in consumer technology, fintech, or digital platforms.
• Ability to turn customer insights into measurable product improvements.
• Strong understanding of funnels, cohorts, retention, and experimentation.
• Hands-on experience with analytics tools such as Mixpanel, Amplitude, or Google Analytics; SQL is a plus.
• Clear communication and the ability to translate ambiguous problems into focused opportunities.

Responsibilities

• Activation and conversion: improve journey from first visit to disbursed loan.
• Customer understanding through interviews, funnel analysis, and cohort insights.
• Growth experimentation: develop hypotheses, run A/B tests or pilots.
• Retention and repeat usage: create journeys that encourage referrals.
• End-to-end execution with design, engineering, analytics, and operations.

Skills

Product management

Funnel analysis

Cohort analysis

A/B testing

Analytics tools

SQL

Communication

Tools

Mixpanel

Amplitude

Google Analytics

Job description

Founded in 2015 and headquartered in Bangalore, Rupeek is an asset-backed digital lending fintech making credit more accessible by helping Indians unlock the value of their gold. We combine technology, customer-focused design, and on-ground execution to make borrowing simpler and more convenient.

Rupeek is backed by leading investors including Peak XV Partners (formerly Sequoia Capital India & Southeast Asia), Accel, Bertelsmann India Investments, and Elevation Capital.

Join us to solve meaningful challenges at the intersection of consumer experience, technology, and financial services—with ownership to shape products and see their impact on customers and the business.

Work directly with leadership:

Collaborate with Sumit Maniyar, Founder & CEO, Setu Poddar, CTO, and Rupeek’s business and operations leaders. Gain firsthand exposure to company strategy, contribute to important product decisions, and build products alongside the people shaping Rupeek’s next phase of growth.

Experience:

3–5 years in product management

The opportunity

Help more customers discover Rupeek, take their first loan, and choose us again.

As Product Manager for Consumer Growth, you’ll own growth opportunities across our app and web journeys—from initial discovery and onboarding to conversion, repeat borrowing, and referrals.

You’ll combine customer research, product analytics, and experimentation to make borrowing simpler and more intuitive. Your mandate is to deliver measurable, sustainable growth while building customer confidence at every step.

What you’ll own

• Activation and conversion: Identify where customers hesitate or drop off, and improve the journey from first visit to a successfully disbursed loan.
• Customer understanding: Use interviews, feedback, funnel analysis, and cohort insights to uncover customer needs and barriers.
• Growth experimentation: Develop hypotheses, prioritize opportunities, and run A/B tests or pilots with clear success criteria.
• Retention and repeat usage: Build relevant journeys that bring customers back when they need credit and encourage referrals.
• Personalized experiences: Partner with business and marketing teams on messaging, offers, and lifecycle engagement that reflect customer needs.
• End-to-end execution: Work with design, engineering, analytics, and operations to launch improvements, measure results, and scale what works.

What success looks like

Better onboarding completion, higher conversion to disbursal, stronger repeat usage and referrals, and improved funnel efficiency—with customer trust, satisfaction, and business economics as guardrails.

What you’ll bring

• 3–5 years of product management experience, preferably in consumer technology, fintech, or digital platforms.
• Evidence of improving a customer or business metric through product changes—and a clear explanation of what you learned.
• Strong understanding of funnels, cohorts, retention, and experimentation.
• Hands‑on experience with analytics tools such as Mixpanel, Amplitude, or Google Analytics. SQL proficiency is a plus.
• Strong product judgment: the ability to connect customer needs, user experience, and commercial outcomes.
• Clear communication and the ability to turn ambiguous problems into focused, testable opportunities.
• Experience in onboarding, conversion, lifecycle engagement, or referral products is valuable.

Why this role

• Own measurable growth: Connect your product decisions directly to customer and business outcomes.
• Solve a meaningful consumer challenge: Make a trust-sensitive financial journey easier to understand and complete.
• Shape the full customer lifecycle: Work across first‑time adoption, engagement, repeat usage, and advocacy.
• Build and learn: Take ideas from customer insight to experiment to scale product improvement.