Assistant Manager Concept VM

PUMA Group; Bengaluru; On-site; INR 500,000 - 750,000; Full time

Job summary

PUMA Group in Bengaluru is seeking a Visual Merchandising professional to design and execute window displays, in-store storytelling and seasonal campaigns. You will translate brand guidelines into compelling store experiences, collaborate with Marketing and Merchandising, and lead VM concepts from concept to installation.

Join a dynamic team and travel within India for store visits, quality audits, and vendor coordination while delivering creative, commercially effective displays that elevate

Qualifications

• Bachelor's degree in Design, Visual Merchandising or related field.
• 3-4 years in Visual Merchandising, Retail Design or Brand Experience + Spatial Design.
• Strong understanding of retail design, customer journey and visual storytelling.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects etc). Knowledge of 3D visualization and AutoCAD/Blender/SketchUp.
• Ability to create technical drawings, display guidelines and execution manuals.
• Experience prototyping and developing innovative VM concepts within budget and timelines.
• Strong project management and cross-functional stakeholder management skills.
• Excellent communication, presentation and problem-solving skills.
• Willingness to travel for store visits, VM implementation and quality audits.

Responsibilities

• Concept Design for Full price stores and FOC - Visual Merchandising.
• Maintain window displays across stores.
• Maintain product feel and look stories.
• Foster VM creativity at stores.
• Conceptualize and design spatial experiences for brand activations and events.
• Plan and design complete store look and feel with storytelling and guidelines.
• Create display guidelines and execution manuals for VM teams.
• Create prototypes and get global approval for key initiatives.
• Coordinate with Merchandising on product highlights and display planning.
• Plan season displays in coordination with Marketing and Merchandising.

Skills

Visual Merchandising

Retail Design

Brand Experience

Cross-functional coordination

Education

Bachelor's degree in Design/Visual Merchandising

Tools

Adobe Creative Suite

3D visualization

AutoCAD/Blender/SketchUp

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

YOUR MISSION

Position Summary :

• Concept Design for Full price stores and FOC - Visual Merchandising
• Responsible for maintaining window display of products across stores
• Maintaining Product feel and look stories.
• Fostering VM creativity at stores

Reports to :

Senior Manager Brand and Retail Activations

Key Objectives

• Responsible for Window Display of key products across the stores
• Maintaining support for Key Initiatives and product displays
• Conceptualizing and designing spatial experiences for brand activations and events that bring campaigns to life while delivering engaging customer journeys.
• Planning and Designing complete look and feel of the stores by creating stories, maintaining cost control and keeping up with the guidelines.
• Creating display guidelines and technical guidelines for VM team and store teams.
• Being a part of discussion with the Merchandising about the key products highlights and follow up on it.
• Create prototypes and get Global approval for the innovative displays of the key initiatives of the month
• Customer interaction touch points by creating stories and highlights inside the stores to maintain the feel of the stores.
• Enabling QR Codes scanning for the customers to help them look for products online and get more information on it.
• Planning complete season in coordination with Marketing and merchandising for a seamless flow of display in stores.
• Seasonal upliftment of stores.

Key Performance Indicators

• Sell thru
• RESEC – Window Campaign
• Key initiatives and Zoning
• Innovative Displays
• Sell In’s Display
• Cost Control
• Stock Cover

Organizational Relationships

Internal

• Merchandising
• Marketing
• Planning

External

• Vendors

YOUR TALENT

Eligibility Criteria And Functional Competencies Required

• Bachelor's degree in Design, Visual Merchandising or a related field.
• 3-4 years of experience in Visual Merchandising, Retail Design or Brand Experience + Spatial Design.
• Strong understanding of retail design, customer journey and visual storytelling.
• Proven experience in conceptualizing and executing window displays and in-store product presentations.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects etc); knowledge of 3D visualization and AutoCAD/Blender/SketchUp.
• Ability to create technical drawings, display guidelines and execution manuals.
• Experience in prototyping and developing innovative VM concepts within budget and timelines.
• Strong project management, planning and cross-functional stakeholder management skills.
• Good understanding of retail operations, merchandising and production processes.
• Excellent communication, presentation and problem-solving skills.
• Working knowledge of materials and fabrication, with the ability to design within defined budgets, timelines and production constraints.
• Attention to detail with the ability to balance creativity and commercial objectives.
• Willingness to travel for store visits, VM implementation and quality audits.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.