Assistant Manager - Category and Brand

Alpine Executive Search Mumbai; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Alpine Executive Search Mumbai is seeking a senior brand manager who has moved beyond pure execution to own outcomes.

You should have 5-7 years in consumer brands (FMCG, fashion, lifestyle or durable goods), with a proven track record of owning a launch cycle or category P&L input end-to-end.

The role demands strong data and commercial tracking skills, advanced Excel, and ecommerce experience across Amazon, Flipkart and D2C, plus a premium-brand mindset and attention to last-mile details.

Qualifications

• 5-7 years in consumer brands (FMCG, fashion, lifestyle or durables).
• Proven track record of owning launch cycles or category P&L input end-to-end.
• Strong data and commercial tracking: PSI, inventory, pricing, ecommerce metrics.

Skills

Consumer brands experience

Launch ownership

Data & tracking

Ecommerce platform experience

Advanced Excel

Premium branding understanding

POSM accuracy

Job description

We are looking for someone who has moved past pure execution and is ready to own outcomes. Someone who treats a deadline as a commitment, a brand standard as non-negotiable, and understands both the commercial side of the business and the brand values that sit behind it.

Experience & Background

• 5-7 years of experience in consumer brands - FMCG, fashion, lifestyle, or consumer durables.
• A proven track record of having owned - not just supported - a launch cycle, BTL production cycle, or category P&L input end to end.
• Strong command of data and commercial tracking: PSI, inventory management, pricing, and ecommerce metrics should be second nature, not a learning curve.
• Ecommerce platform experience (Amazon, Flipkart, D2C) from a brand or category management perspective, with the judgement to set strategy, not just execute it.
• Advanced Excel skills for business tracking, analysis, and modelling.
• A genuine understanding of premium brands - how premium is built, protected, and perceived - not just a background in mass or value categories.
• An eye for last-mile detail: someone who notices the misaligned POSM, the wrong pack shot, the off-brand pricing tag before it reaches a store or a customer.