Assistant Manager

LatentView Analytics; Chennai District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

LatentView Analytics in Chennai is seeking an Assistant Manager - Content to lead the development and execution of our digital content strategy across websites, blogs, social media, and emails.

You will collaborate with designers and videographers, optimize content for SEO and engagement, manage calendars, and ensure brand voice.

Qualifications

• Content development and exceptional writing/editing skills.
• Experience in writing for digital marketing channels (landing pages, emails, SEO, video scripts).

Responsibilities

• Develop and execute a comprehensive digital content strategy aligned with business goals.
• Create, edit, and manage high-quality content for websites, blogs, social media, email campaigns and other channels.
• Optimize content for SEO and user engagement.
• Manage content calendars and ensure timely publication across platforms.
• Collaborate with designers, videographers and team members to produce multimedia content.
• Maintain brand voice, tone, and style guidelines across all content.
• Research industry trends and emerging digital marketing strategies.
• Oversee social media strategy and execution to engage audiences.
• Coordinate with external agencies when necessary.

Skills

Content development

Writing & editing

Digital marketing writing

Job description

Designation : Assistant Manager

Level : L3

Location : Chennai

Experience : 5 to 8 Years

We are seeking a dynamic and experienced Assistant Manager - Content to join our marketing team. The role involves the development and execution of our digital content strategy. The individual should be able to independently develop, manage, and optimize digital content across various platforms and distribution to enhance brand awareness and drive engagement. The ideal candidate has prior experience in content marketing, SEO and social media.

Responsibilities

• Develop and execute a comprehensive digital content strategy aligned with business goals.
• Create, edit, and manage high-quality content for websites, blogs, social media, email campaigns, and other digital channels.
• Optimize content for SEO and user engagement.
• Manage and oversee content calendars, ensuring timely publication across platforms.
• Collaborate with designers, videographers, and other team members to produce multimedia content (graphics, videos, infographics, etc.).
• Ensure all digital content aligns with brand voice, tone, and style guidelines.
• Research industry trends and emerging digital marketing strategies to stay ahead of the competition.
• Oversee social media strategy and execution, ensuring content is engaging and aligned with audience interests.
• Coordinate with external agencies when necessary.

Required Skills

• Content Development, Exceptional writing and editing skills
• Writing for digital marketing (Landing page, emails, SEO, video scripts, etc.)