Manager- Digital Marketing

Niva Bupa; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Niva Bupa is seeking a Content Strategist to design and execute compelling content plans across blog posts, web pages, and multimedia assets. The role emphasizes aligning editorial calendars with broader marketing goals and maintaining brand voice across channels.

The ideal candidate will combine strong writing and editing skills with proficiency in content strategy, SEO, and data analytics to measure ROI and drive ongoing improvements in campaigns.

Qualifications

• Ability to craft clear copy and refine text to match brand voice.
• Plan long-term content goals and editorial calendars.
• Research keywords and improve search rankings.
• Analyze performance metrics to improve campaigns.

Responsibilities

• Design long-term and short-term content plans that match company marketing goals.
• Write, edit, and proofread blog posts, web pages, and multimedia assets.
• Use keywords and search best practices to raise website visibility.

Skills

Writing and Editing

Content Strategy

SEO and Web Optimization

Data Analytics

Job description

Role & responsibilities

• Strategy Planning: Design long-term and short-term content plans that match company marketing goals.
• Content Creation & Editing: Write, edit, and proofread blog posts, web pages, and multimedia assets.
• SEO Optimization: Use keywords and search best practices to raise website visibility.

Preferred candidate profile

• Writing and Editing: Crafting clear copy and refining text from other writers to match the brand voice.
• Content Strategy: Planning long-term goals, mapping editorial calendars, and aligning topics with audience needs.
• SEO and Web Optimization: Researching keywords, improving search rankings, and tracking web traffic.
• Data Analytics: Reading performance metrics to measure return on investment and improve future campaigns.