Assistant General Manager - Marketing

Gera Developments; Pune District; Hybrid; INR 2,500,000 - 4,500,000; Full time

Job summary

Gera Developments Private Limited, with a five-decade legacy in Pune real estate, seeks an experienced marketing leader to elevate brand strategy, customer lifecycle management, and digital growth across domestic and international markets. You will drive demand generation, oversee a ₹40+ Cr marketing budget, lead a talented team, and align sales, product, and tech to deliver measurable business impact.

Ideal candidates bring 10+ years of progressive marketing experience, MBA in Marketing, and a

Qualifications

• 10+ years of progressive marketing experience in real estate or similar sectors.
• Proven ability to drive growth through integrated brand and demand programs.
• Strong data-driven mindset with analytics and ROI accountability.

Responsibilities

• Lead development and execution of integrated marketing strategies.
• Drive 30%+ YoY growth through performance marketing and channel mix.
• Devising GTM strategies for large portfolio launches.
• Own the customer journey from acquisition to handover and improve advocacy.
• Integrate digital platforms (Salesforce, SAP, Razorpay) to streamline touchpoints.
• Champion CX innovations.
• Manage ₹40+ Cr marketing budgets with ROI accountability.
• Lead and mentor a high-performing team and collaborate with leadership.
• Represent Gera at industry forums and partner events.

Skills

CRM systems

Marketing automation

Digital marketing

Customer experience

Team leadership

Education

MBA in Marketing

Tools

Salesforce

SAP

HubSpot

Job description

We are Gera Developments Private Limited (GDPL), a brand known by our five-decade history as one of the pioneers in the Real Estate business in Pune. Innovation, transparency, and enhanced customer experience is how we have created award-winning, premium residential and commercial projects in Pune, Goa, Bengaluru, and California. We live and work by “Let’s Outdo”, a philosophy that defines everything we do to raise the standards of Real Estate in the country.

There are many ‘firsts’ that stand to our credit. Way back in 2004, we introduced India’s first 5-year Warranty on Real Estate, that RERA mandated only in 2017. We then introduced India’s first and only 7-year warranty in Real Estate. In 2014, we designed and launched the award-winning ChildCentric® Homes, which revolutionised the Real Estate sector for both, the developer, and the home buyer. IntelliplexesTM, SkyVillasTM, and The Imperium series are our other highly successful product lines. In our 50th Year, we launched yet another first-of-its-kind industry initiative—Gera’s Home Equity Power—a means to provide financial flexibility to customers to meet financial emergencies.

How the world sees us

It has been an honour to be recognised as an innovative business leader, and an employer to build a career with by some of the best talent in the country.

We’re the only Real Estate company to be recognised in the top 10 mid-size organisations six times in a row by the Great Places to Work® Institute, and we continue to feature amongst the Top 50 Great Mid-Size WorkplacesTM 2024 in India. In 2024, we have also been proudly recognised as one of India’s Best WorkplacesTM in Real Estate, and India’s Best WorkplacesTM in Building a Culture of Innovation for All. As we raise the bar on service orientation, product innovation, real estate marketing, and brand building, we are consciously creating a workplace where our employees achieve new heights in their areas of expertise.

Our people-forward culture

How did we achieve this? By cheering for our outdoers. We care about our people, and invest in their success. We cultivate a culture of innovation, inclusiveness, high growth and rewards, inspiring our employees to challenge themselves, and besting their own past performance to achieve their professional goals and their self-development objectives.

Position Overview:

We are seeking an experienced marketing leader with 10+ years of experience at Gera Developments. The ideal candidate will bring deep expertise in brand strategy, customer lifecycle management, digital marketing, tech-enabled customer journeys, and team leadership. As a key driver of business growth, you will be responsible for driving demand generation, enhancing customer experience, and strengthening the Gera brand across domestic and international markets.

Key Responsibilities:

Strategic Marketing & Business Growth

• Lead development and execution of integrated marketing strategies aligned with company’s growth vision and brand objectives.
• Drive 30%+ YoY business growth through performance marketing, direct, D2H channels, and referral/loyalty programs.
• Devising GTM strategies for project launches (₹3000+ Cr portfolio), ensuring positioning, pricing, and promotion excellence.

Customer Lifecycle & Experience Management

• Own the customer journey from acquisition to handover, improve advocacy and reduce acquisition cost.
• Integrate digital platforms (Salesforce, SAP, Razorpay) to streamline experience and operations across customer touchpoints.
• Champion CX innovations.

Budget & Performance Management

• Manage and optimize ₹40+ Cr marketing budgets with data-backed ROI accountability across media, digital, and offline platforms.
• Analyze marketing KPIs, campaign performance, and consumer insights to refine strategy and improve efficiency.

Team Leadership & Stakeholder Collaboration

• Lead and mentor a high-performing team; drive talent development, internal growth, and organizational alignment.
• Collaborate with leadership, sales, product, and tech teams to ensure strategic coherence and execution excellence.
• Lead marketing strategy for allied business verticals like The Gera School
• Represent Gera at industry forums, exhibitions, award platforms, and partner meets, enhancing corporate reputation.

Ideal Candidate must possess:

• 10+ years of progressive experience in marketing, brand strategy, digital growth, and customer experience.
• Proven success in driving large-scale marketing programs, preferably in real estate, lifestyle, or service-led sectors.
• Strong analytical and decision-making skills with a data-driven mindset.
• Expertise in CRM systems, marketing automation, and digital ecosystems (Salesforce, SAP, HubSpot, etc.).
• Excellent leadership, interpersonal, and communication skills.
• MBA in Marketing or equivalent from a reputed institution