Assistant General Manager – Marketing

N Human Resources & Management Systems; Durg; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

N Human Resources & Management Systems in Bhilai is seeking an Assistant General Manager - Marketing to own and grow the BlueLines brand pan-India and lead a new brand launch from scratch, spanning naming, logo, identity and market kick-off. This is a pure marketing role, collaborating with the sales team and avoiding direct sales targets.

You will drive brand strategy, oversee digital marketing (website, social, SEO/SEM, performance campaigns), develop product collateral, and lead dealer/retail

Qualifications

• MBA / PGDM in Marketing (full-time) is mandatory.
• Digital-marketing certifications (Google /Meta / HubSpot) preferred.
• 10-15 years in marketing within a B2B manufacturing company.
• Launched at least one brand from scratch with naming, logo/identity, assets, go-to-market.
• Hands-on ownership of both brand-building and digital marketing (not a pure field-sales profile).
• Team-leadership experience.

Responsibilities

• Launch a new brand end-to-end - naming, logo, brand identity and asset creation, through to market kick-off.
• Brand strategy and pan-India brand building for BlueLines.
• Digital marketing - website, social, SEO/SEM, performance campaigns, lead generation.
• Product marketing and collateral - catalogues, datasheets, new-product launches.
• Dealer/retail marketing (outlet branding, signage, POP/POS), exhibitions, dealer meets, agency & budget management.

Skills

Digital marketing

Brand building

Marketing communication

Team leadership

Education

MBA / PGDM in Marketing

Engineering background

Tools

Google Analytics

Google Ads

Meta Ads

HubSpot

Job description

POSITION DETAILS

• Position title - Assistant General Manager - Marketing
• Department -Sales & Marketing
• Division / unit -Corporate-Common
• Location -Bhilai, Chhattisgarh
• Reports to- General Manager - Sales & Marketing
• Team size (direct reports) 1-3 (to be built out)

ROLE BRIEF

Role summary (1-2 lines) Own and grow the BlueLines brand pan-India and lead the launch of a new brand from the ground up - brand, digital, product and dealer/retail marketing. A pure marketing role (no direct sales target), working alongside the sales team.

Key responsibilities

• Launch a new brand end-to-end - naming, logo, brand identity and asset creation, through to market kick-off
• Brand strategy and pan-India brand building for BlueLines
• Digital marketing - website, social, SEO/SEM, performance campaigns, lead generation
• Product marketing and collateral - catalogues, datasheets, new-product launches
• Dealer/retail marketing (outlet branding, signage, POP/POS), exhibitions, dealer meets, agency & budget management
• Skill 1 - Technical Digital & performance marketing
• Skill 2 - Domain Brand building & new-brand launch (from scratch)
• Skill 3 - Behavioural Marketing communication & storytelling
• Top KRAs (optional) 1. Brand awareness / recall growth in target markets
• Top KRAs (optional) 2. Qualified-lead volume and cost-per-lead

CANDIDATE SPECIFICATION (→ feeds the agency JD)

• Qualification - Must-have MBA / PGDM in Marketing (full-time preferred)
• Qualification - Good-to-have Technical/engineering graduation; digital-marketing certifications (Google /Meta / HubSpot)
• Experience (years + industry) 10-15 years in marketing within a B2B manufacturing company
• Must-have screening filters 1. 10-15 years marketing in a B2B manufacturing company
• Must-have screening filters 2. Has launched at least one brand from scratch - naming, logo/identity, assets, go-to-market
• Must-have screening filters 3. Hands-on ownership of both brand-building and digital marketing (not a pure field-sales profile)
• Must-have screening filters 4. Team-leadership experience
• Good-to-have Building-materials background (steel, pipes, TMT, cement, tiles, sanitaryware, electricals); experience taking a brand into a distribution/retail model
• Language(s) English, Hindi
• Age range (optional) No specific preference
• Relocation / travel Relocation to Bhilai/Durg required; pan-India travel for markets, dealer meets and exhibitions
• VGIPL - Candidate Requisition Form (CRF) | AGM Marketing | Page 2