Assistant General Manager - Marketing

Allison Transmission; Delhi; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Allison Transmission in India is seeking an Assistant General Manager - Marketing to lead strategic market development and execution for On-Highway Truck and Bus, Off-Highway, and Defense segments. You will partner with senior management to drive campaigns, analyze markets, and shape regional product opportunities.

The role requires strong leadership, data-driven decision making, and the ability to manage budgets and stakeholders across India, with travel as needed to achieve objectives.

Qualifications

• Bachelor's degree in Engineering, Marketing, Business Administration or related field.
• 7–10 years’ experience with minimum 5 years in marketing, sales, or commercial vehicles, or auto industry.
• Experience with OEMs or fleets in commercial vehicle industry in India preferred.

Responsibilities

• Develop and execute comprehensive marketing programs, strategies, and campaigns to drive measurable business results.
• Lead market segmentation analysis and develop segment-specific strategies with regional teams.
• Design and implement marketing plans communicating Allison's value proposition: performance, productivity, efficiency, reliability.
• Identify market opportunities for new products and provide insights for Indian requirements.
• Conduct market analysis and competitive intelligence to inform decisions.
• Establish data management and tracking systems to optimize marketing effectiveness and support sales growth.

Skills

Strategic planning

Market analysis

Stakeholder management

Excel

PowerPoint

PowerBI

Communication

Education

Bachelor’s degree in Engineering/Marketing/Business

Tools

PowerBI

Excel

PowerPoint

Job description

Drive Allison Transmission's market expansion and brand leadership across India's commercial vehicle sector. As Assistant General Manager - Marketing, you will spearhead integrated marketing strategies for On-Highway Truck and Bus segments, Off-Highway applications, and Defense programs—directly influencing revenue growth and market share in one of the world's fastest-growing mobility markets. This role combines strategic market development with hands-on execution, positioning you as a key architect of Allison's success throughout the region.

ESSENTIAL FUNCTIONS

Strategic Planning & Execution

• Partner with senior management to develop and execute comprehensive marketing programs, strategies, and campaigns that drive measurable business results
• Lead market segmentation analysis and develop segment-specific strategies in collaboration with regional country teams
• Design and implement marketing plans that communicate Allison's core value proposition: performance, productivity, efficiency, and reliability
• Identify and quantify market opportunities for new Allison products, providing critical insights for product specifications tailored to Indian requirements
• Conduct market analysis and competitive intelligence to track evolving marketplace dynamics and inform strategic decisions
• Establish data management and tracking systems to optimize marketing effectiveness and support sales growth initiatives

Cross-Functional Leadership

• Coordinate with Asia-Pacific team members to ensure consistent, effective marketing strategies that accelerate sales growth across India
• Support cross-regional opportunities and Strategic Insight initiatives to maintain Allison's competitive advantage globally
• Collaborate with internal departments and external partners on strategic projects
• Brand Building & Communications
• Develop regional marketing tools and resources to strengthen Allison's brand presence and market positioning
• Build and manage a strategic mix of internal resources and contracted agencies to enhance marketing communications capabilities
• Oversee all PR and media activities, including press releases, testimonials, and advertising campaigns

Events & Stakeholder Engagement

• Plan and execute high-impact trade shows, industry events, and OEM partnerships that generate leads and strengthen market relationships
• Represent Allison at key community and business forums, expanding the company's network and influence
• Manage marketing budget in India, ensuring optimal resource allocation and providing accurate monthly reporting and forecasts

*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

EDUCATION REQUIREMENT:

Bachelor Degree in Engineering, Marketing, Business Administration or related field of study.

KNOWLEDGE, SKILLS, AND ABILITIES:

REQUIRED:

• At least 7-10 years’ working experience including minimum of 5 years in marketing, sales, or commercial vehicles, or auto industry, business development.
• Experience working with OEMs or fleets in commercial vehicle industry in India will be preferred.
• Wide Body Dump OEM interface experience will be preferred.
• Customer-centric and ability to bond with customers at all levels.
• Self-starter and fast learner with strong ability to energize and inspire others.
• Strong interpersonal and communication skills, both listening and presentation.
• Strong organizations skills and disciplined work ethics.
• Strong analytical skills and attention to details.
• Willingness to travel as required to achieve objectives.
• Good Excel and PowerPoint skills
• PowerBI or other data analysis skills are preferred

PREFERRED:

• MBA or Masters degree are preferred
• Marketing Degree couple with Engineering Discipline.
• Knowledge of engines/transmissions in commercial vehicles
• Commercial vehicle or special vehicle Sales and Marketing experience in India.