Assistant General Manager - Area Sales

Vi (Vodafone Idea); Bathinda; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Vodafone Idea Limited is seeking an Area Sales Manager to lead distribution and sales efforts in the designated region. The role focuses on setting targets, evaluating channel partners, and expanding outlet networks through strategic planning and team leadership.

The position requires 5-7 years in telecom or FMCG, strong distribution know-how, and English plus local language proficiency. MBA preferred, with a focus on driving growth and ensuring compliant operations.

Qualifications

• Graduate with strong understanding of distribution and market dynamics.
• MBA preferred for strategic planning and leadership.
• Experience in telco/FMCG distribution is a plus.

Responsibilities

• Set revenue and sales targets for the territory.
• Review and evaluate channel partners and distributors for infrastructure and investments.
• Ensure distribution planning and execution to expand town coverage and add outlets.
• Manage SAC budgets to optimize customer acquisitions and efficiency.
• Strengthen market execution and trade relationships; monitor market intelligence.
• Oversee onboarding, coaching, and performance reviews to maximize team results.
• Ensure compliance with company standards, policies and safety norms.

Skills

Distribution ecosystem

Market understanding

Sales planning

Team motivation

Budget management

Education

Graduate

MBA preferred

Job description

AGM - Area Sales Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider.

The Company provides pan India Voice and Data services across 2G, 3G and 4G platform.

With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow.

The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.

The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger.

We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital.

Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents.

Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

Area Sales Manager

Job Level / Designation

M2

Function / Department

Sales & Distribution

Job Purpose

Distribution manager

Key Result Areas / Accountabilities

• Set revenue & sales targets
• Review and evaluate Channel partners with focus on distributor 3i –infrastructure (office, DSE, computer), investment (working capital) & involvement (ways of working, processes) for reliable & effective service of the market
• Ensure Distribution planning& execution intensity to enable his team to deliver on expanding town coverage, appointing distributors, adding outlets, building DATA, above norms extraction -sites, quality gross & tertiary
• Judicious use of SAC budgets to maximize quality customer acquisitions
• Strengthen market execution & trade relationships and track market intelligence for effective decisions
• Complete people ownership -effective on-boarding, in-market coaching, rigorous performance review etc -to maximize team incentive earnings and reduce attrition
• Ensure compliance with company standards, policies and HSW norms by employees and extended teams

Core Competencies, Knowledge, Experience

• 5-7 years of experience in Telco/FMCG
• In depth understanding of Distribution ecosystem
• Market understanding & development
• Detailed Sales & Distribution planning
• Motivate team & build capability Skilled in conflict management Basic budget management skills
• Must have technical/ professional qualifications Graduate, MBA preferred
• English and local market language
• Skilled in performance analytics, review & driving team target achievement

Vodafone Idea Limited (formerly Idea Cellular Limited) An Aditya Birla Group & Vodafone partnership Experience Level Senior Level