Assistant Design Manager

upGrad; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

upGrad is seeking an Assistant Manager – Graphic Design in Bengaluru to lead visual communications across digital and offline channels. You will blend strong design skills with project management to deliver high-quality creative output aligned with brand objectives.

Key responsibilities include developing assets for campaigns, mentoring the design team, and ensuring brand consistency across touchpoints. A strong portfolio and 3–4 years of experience are essential for this role.

Qualifications

• Bachelor's degree in graphic design or related field.
• 3–4 years of graphic design experience in marketing/edtech/digital-first environments.
• Strong portfolio showing branding, campaign design, digital creatives, and visual storytelling.
• Experience leading or mentoring designers is preferred.

Responsibilities

• Conceptualize and create engaging visual assets for digital marketing campaigns and print collateral.
• Develop concepts aligned with brand guidelines and campaign objectives.
• Mentor and guide designers to maintain high creative standards.
• Review and provide feedback on design deliverables to ensure quality.

Skills

Brand identity design

Digital marketing creatives

Social media design

Typography, layout & color theory

Education

Bachelor's degree in graphic design or related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Figma

AI design tools

Job description

Designation - Assistant Manager - Graphic DesignBusiness Unit - Higher EducationDepartment - MarketingExperience Range - 3 - 4 yearsLocation - Bengaluru, Karnataka

About the Role:

We are looking for a highly creative and detail-oriented Assistant Manager – Graphic Design to lead the development of compelling visual communication across digital and offline channels. The ideal candidate will combine strong design expertise with project management and team collaboration skills to ensure high-quality creative output aligned with business and brand objectives.

Key Responsibilities:

• Creative Development -Conceptualize and create engaging visual assets for digital marketing campaigns, social media, websites, email marketing, presentations, advertisements, and print collateral.
• Develop creative concepts that align with brand guidelines and campaign objectives.
• Mentor and guide graphic designers to maintain high creative standards.
• Review and provide constructive feedback on design deliverables.
• Assist in resource allocation and workload management within the design team.
• Ensure consistency across all brand touchpoints.
• Contribute to the evolution and enhancement of visual identity systems.
• Maintain and manage design assets, templates, and brand guidelines.
• Project Management -Manage multiple design projects simultaneously while adhering to timelines and quality standards.
• Prioritize tasks effectively based on business impact and campaign requirements.
• Participate in creative planning, brainstorming sessions, and campaign strategy discussions.
• Innovation & Process Improvement -Stay updated on industry trends, design tools, AI-powered creative workflows, and emerging technologies.
• Recommend and implement process improvements to enhance creative efficiency and output quality.
• Drive adoption of best practices in design systems, asset management, and creative operations.

Required Qualifications:

• Bachelor's degree in graphic design, Visual Communication, Fine Arts, Multimedia Design, or a related field.
• 3-4 years of experience in graphic design, preferably in a marketing, advertising, edtech, SaaS, or digital-first environment.
• Strong portfolio demonstrating expertise in branding, campaign design, digital creatives, and visual storytelling.
• Experience leading or mentoring designers is preferred.

Required Skills:

• Design Tools -Advanced proficiency in:Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• FigmaAI tools
• Design Expertise -Brand Identity DesignDigital Marketing CreativesSocial Media DesignLanding Pages & Website AssetsPresentation DesignPrint & Collateral DesignTypography, Layout, and Color Theory

Preferred Qualifications:

• Experience working in high-growth startups, agencies, or EdTech organizations.
• Knowledge of AI-assisted creative tools and workflows.
• Experience with motion graphics and video editing.
• Understanding of performance marketing creative requirements and conversion-focused design.