Assistant Brand Manager

Beco; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

BECO is a revolutionary home care brand focused on sustainability and eco-friendliness. We are a D2C brand building from the ground up, shaping identity and storytelling across digital, retail, influencer, and performance channels.

As Brand Manager, you will lead GTM planning, create insight-led campaigns, and collaborate cross-functionally to deliver consistent brand execution. 2–3 years in FMCG branding is preferred.

Qualifications

• 2–3 years of experience in Brand Management / Marketing within FMCG brands.
• Ownership mindset with bias for action and execution excellence.
• Deep understanding of consumer behaviour, category trends, and brand building.
• Proven ability to drive campaigns across ATL, digital, influencer, and retail channels.
• Strong analytical mindset with comfort in data-led decision making and performance tracking.
• Excellent collaboration skills with the ability to work across creative, media, and internal teams.
• High adaptability in a fast-paced, high-growth D2C/FMCG environment.

Responsibilities

• Build and scale the brand from the ground up - positioning, identity, and storytelling
• Drive distinctive communication across digital, retail, influencer, and performance channels
• Lead GTM planning and execution for campaigns, launches, and brand initiatives
• Create sharp, insight-led campaigns that drive awareness, consideration, and brand love
• Work cross-functionally to ensure consistent and impactful brand execution across touchpoints
• Track brand performance and continuously refine strategy based on consumer and market insights

Skills

Brand Management

Marketing

FMCG

Job description

BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

About the Role

Build and scale the brand from the ground up - positioning, identity, and storytelling. Drive distinctive communication across digital, retail, influencer, and performance channels while leading impactful brand initiatives and campaigns.

What You'll Do

• Build and scale the brand from the ground up - positioning, identity, and storytelling
• Drive distinctive communication across digital, retail, influencer, and performance channels
• Lead GTM planning and execution for campaigns, launches, and brand initiatives
• Create sharp, insight-led campaigns that drive awareness, consideration, and brand love
• Work cross-functionally to ensure consistent and impactful brand execution across touchpoints
• Track brand performance and continuously refine strategy based on consumer and market insights

What We’re Looking For

• 2-3 years of experience in Brand Management / Marketing within FMCG brands
• Strong ownership mindset with a bias for action and execution excellence
• Deep understanding of consumer behaviour, category trends, and brand building
• Proven ability to drive campaigns across ATL, digital, influencer, and retail channels
• Strong analytical mindset with comfort in data-led decision making and performance tracking
• Excellent collaboration skills with the ability to work across creative, media, and internal teams
• High adaptability in a fast-paced, high-growth D2C/FMCG environment
• Passion for building brands that are insight-driven, differentiated, and culturally relevant

Company Website - https://www.letsbeco.com/

LinkedIn - https://www.linkedin.com/company/beco-india/about/