Area Sales Manager - West Bengal

India Glycols Limited; Kolkata District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

India Glycols Limited is recruiting an Area Manager IMFL Sales to drive primary and secondary sales across the assigned territory, and to build strong distribution networks. Location flexibility is required based on business needs and market conditions.

The role requires a track record of 10+ years in IMFL/Liquor sales, plus experience in managing distributors, dealers and retailers and delivering targeted revenue growth. You will lead the sales team and ensure brand execution at retail outlets.

Qualifications

• 10+ years in IMFL / Liquor / Alcohol Beverage Sales.
• Experience in managing distributors, dealers and retailers.
• Ability to drive primary and secondary sales.

Responsibilities

• Drive primary and secondary sales across the assigned territory.
• Manage distributors, dealers and retail outlets and ensure optimum market coverage.
• Achieve monthly/annual sales targets, volume and revenue objectives.
• Develop new markets, outlets and distribution channels.
• Ensure product availability, visibility, merchandising and effective brand execution at retail outlets.
• Plan market visits, beat plans and monitor competitor activities.
• Manage distributor performance, stock, schemes, collections and trade relationships.
• Lead and monitor the performance of the sales team.
• Ensure compliance with applicable excise regulations and company policies.

Skills

IMFL Sales

Retail/Off-Trade Sales

Distributor Management

Territory Management

Market Expansion

Team Handling

Trade Schemes

Primary & Secondary Sales

Market Intelligence

Job description

Area Manager IMFL Sales

Location: As per business requirement
Experience: 10+ years in IMFL / Liquor / Alcohol Beverage Sales

Key Responsibilities:

• Drive primary and secondary sales across the assigned territory.
• Manage distributors, dealers and retail outlets and ensure optimum market coverage.
• Achieve monthly/annual sales targets, volume and revenue objectives.
• Develop new markets, outlets and distribution channels.
• Ensure product availability, visibility, merchandising and effective brand execution at retail outlets.
• Plan market visits, beat plans and monitor competitor activities.
• Manage distributor performance, stock, schemes, collections and trade relationships.
• Lead and monitor the performance of the sales team.
• Ensure compliance with applicable excise regulations and company policies.

Desired Skills:
IMFL Sales | Retail/Off-Trade Sales | Distributor Management | Territory Management | Market Expansion | Team Handling | Trade Schemes | Primary & Secondary Sales | Market Intelligence