Area Sales Manager – Tamil Nadu (Pune-based)

Avitree World; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Avitree World, a Pune-based bicycle company, seeks an Area Sales Manager to drive sales across Tamil Nadu. From its Pune base, you will coordinate with manufacturing, operations, and leadership teams to plan strategies, manage dealers, identify opportunities, and track performance.

Travel within Tamil Nadu will be essential to visit dealers and conduct product trainings. The role requires strong regional sales experience, excellent communication and negotiation skills, and the ability to work

Qualifications

• Experience in regional sales management for consumer products.
• Proven ability to develop markets and hit sales targets across defined geography.
• Excellent communication, negotiation, and relationship-building skills.
• Familiar with sales forecasting and basic analytics using CRM or spreadsheets.
• Willingness to travel within Tamil Nadu and nearby regions.
• Bachelor’s degree in Business or Marketing; MBA an advantage.
• Experience in bicycle, sports, mobility, or consumer goods sectors is beneficial.
• Ability to work independently and coordinate with cross-functional teams.

Responsibilities

• Plan and execute sales strategies in Tamil Nadu from Pune base.
• Manage dealer and distributor relationships.
• Identify new market opportunities and track sales performance against targets.
• Lead product presentations and training for channel partners.
• Coordinate with internal teams for pricing, supply, and after-sales support.
• Prepare sales reports and provide market feedback to inform product and marketing decisions.

Skills

Regional sales management

Dealer development

Channel management

Business development

Sales forecasting

CRM analytics

Communication & negotiation

Relationship building

Travel readiness

Independent work

Education

Bachelor’s degree in Business/Marketing

MBA or postgraduate qualification

Tools

CRM software

Spreadsheets

Job description

Company Description

Avitree World is an Indian bicycle company dedicated to making cycling accessible, enjoyable, and part of everyday life. Founded in 2022, the company offers a wide range of bicycles for commuting, fitness, urban riding, off-road trails, and kids, along with premium brands such as BH and Colnago. Avitree World operates a manufacturing plant in Lonikand, Pune, with sales offices in Navi Mumbai and Shrirampur, and an international office in Singapore. Through an authorised dealer and service network, the company provides product support, warranty assistance, repairs, spare parts, and after-sales service. Guided by the belief that “Motion is Medicine,” Avitree World promotes fitness, active lifestyles, and sustainable living through its cycling community initiatives and events.

Role Description

The Area Sales Manager – Tamil Nadu (Pune-based) is a full-time, on-site role located in the Pune Division. This role is responsible for managing and growing sales across the Tamil Nadu market, while working from the Pune base to coordinate with the manufacturing, operations, and leadership teams. Day-to-day activities include planning and executing sales strategies, managing dealer and distributor relationships, identifying new market opportunities, and tracking sales performance against targets. The Area Sales Manager will conduct regular market visits to Tamil Nadu, lead product presentations and training for channel partners, and support promotional activities, events, and campaigns. The role also involves coordinating with internal teams for pricing, supply, and after-sales support, preparing sales reports, and providing market feedback to inform product and marketing decisions.

Qualifications

• Strong regional sales management experience, including territory planning, dealer development, and channel management for consumer products or durable goods.
• Proven ability in business development, market expansion, and achieving or exceeding sales targets within a defined geography.
• Excellent communication, negotiation, and relationship-building skills to work effectively with dealers, distributors, retailers, and internal stakeholders.
• Working knowledge of sales forecasting, basic analytics, and reporting using CRM tools or spreadsheets.
• Understanding of the Tamil Nadu market, with the ability to travel regularly within the region for meetings, reviews, and market visits.
• Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent postgraduate qualification is an advantage.
• Experience in the bicycle, sports, mobility, or consumer goods sectors is beneficial, along with a personal interest in cycling or active lifestyles.
• Ability to work independently, manage multiple priorities, and collaborate with cross-functional teams based across different locations.