Area Sales Manager Sr ASM - Specimen Management

Becton, Dickinson and Company; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

BD (Becton, Dickinson and Company) is seeking an Area Sales Manager/Sr. ASM to drive sales for the Specimen Management portfolio across a designated Indian territory.

You will develop strategies, build key relationships with hospitals and labs, and lead the sales cycle from prospecting to closing. The role requires 5–8 years of sales experience in medical devices or diagnostics, strong communication and CRM proficiency, and willingness to travel extensively within India.

Qualifications

• Bachelor's degree in a life science discipline (e.g., Biotechnology, Microbiology, Biochemistry), Pharmacy, or related field; MBA is a plus.
• Minimum of 5-8 years of progressive sales experience in medical devices, diagnostics or pharma with focus on specimen collection/lab consumables.

Responsibilities

• Achieve and exceed sales targets for the Specimen Management portfolio in the designated territory.
• Develop and implement strategic sales plans to expand market share and penetrate new accounts.
• Cultivate relationships with key opinion leaders, laboratory directors, clinicians, and procurement personnel in hospitals, labs, and research institutes.
• Conduct product presentations, demonstrations, and in-service trainings.
• Monitor market trends and competitor activities to identify new opportunities and feed back to marketing/product teams.
• Manage the full sales cycle from lead generation to proposal, negotiation and closing.
• Collaborate with marketing, technical support and customer service to ensure seamless customer experience.
• Prepare accurate sales forecasts, reports and expense reports.
• Adhere to company policies and travel extensively within territory.

Skills

Communication skills

Presentation

Interpersonal skills

Sales

CRM software

Microsoft Office

Education

Bachelor's degree in life sciences or related field

MBA (preferred)

Tools

CRM software

Microsoft Office

Job description

Job Description:

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The Area Sales Manager/Senior Area Sales Manager (ASM/Sr. ASM) will be responsible for driving sales and market share growth for Becton Dickinson's Specimen Management portfolio within a designated territory in India. This role involves developing and executing sales strategies and managing customer relationships.

Job Responsibilities

• Achieve and exceed assigned sales targets for the Specimen Management product portfolio within the designated territory.
• Develop and implement strategic sales plans to expand market share and penetrate new accounts.
• Identify and cultivate strong relationships with key opinion leaders, laboratory directors, clinicians, and procurement personnel in hospitals, diagnostic centers, and research institutions.
• Conduct product presentations, demonstrations, and in-service training to customers.
• Monitor market trends, competitor activities, and customer needs to identify new business opportunities and provide feedback to marketing and product development teams.
• Manage the entire sales cycle, from lead generation and qualification to proposal development, negotiation, and closing.
• Collaborate with internal stakeholders, including marketing, technical support, and customer service, to ensure seamless customer experience.
• Prepare and submit accurate sales forecasts, reports, and expense reports in a timely manner.
• Adhere to all company policies, procedures, and ethical guidelines.
• Train, mentor, and support junior sales team members (if applicable).

Job Qualifications

• Bachelor's degree in a life science discipline (e.g., Biotechnology, Microbiology, Biochemistry), Pharmacy, or a related field. An MBA is a plus.
• Minimum of 5-8 years of progressive sales experience in the medical device, diagnostics, or pharmaceutical industry, with a strong focus on specimen collection, pre-analytical solutions, or laboratory consumables.
• Proven track record of consistently meeting or exceeding sales targets.
• Excellent communication, presentation, and interpersonal skills.
• Strong understanding of the Indian healthcare market, including tender processes and key stakeholders.
• Ability to build and maintain strong customer relationships.
• Demonstrated ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM software.
• Willingness to travel extensively within the assigned territory.
• Valid driver's license.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work Location

IND Gurgaon - Aurbis Summit