Area Sales Manager - Publishing and EdTech

Sultan Chand & Sons (P) Ltd; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Sultan Chand & Sons (P) Ltd is seeking an Area Sales Manager for publishing and EdTech in Mumbai. You will drive sales growth, manage school/college and distributor relationships, and implement territory plans with product demos and workshops.

The role requires strong sales, communication, and EdTech familiarity, with field autonomy and collaboration across marketing and editorial teams. On-site, full-time position in Mumbai.

Qualifications

• Strong sales and business development skills in publishing and EdTech.
• Experience in institutional sales.
• Ability to analyze market trends and sales data.
• Excellent communication, presentation, and negotiation skills.
• Comfort with digital platforms and EdTech products.
• Bachelor’s degree in Business, Marketing, Education or related field; MBA an advantage.
• Proven experience in educational publishing, EdTech, or allied industries.
• Ability to work independently in the field.

Responsibilities

• Drive sales growth and market penetration for publishing and EdTech products.
• Manage relationships with schools, colleges, distributors, and institutional partners.
• Identify new business opportunities and execute territory sales plans.
• Visit educational institutions, deliver product presentations and demonstrations.
• Coordinate promotional activities, workshops, and events to increase adoption.
• Monitor market trends, gather educator feedback, and prepare forecasts/reports.
• Collaborate with marketing, editorial, and EdTech teams to align offerings.
• Mentor local sales representatives and ensure timely order fulfillment and collections.

Skills

Sales

Business development

Relationship management

Market analysis

Communication

Negotiation

EdTech knowledge

Digital platforms

Field mobility

Education

Bachelor's degree in Business/Marketing/Education

MBA or related postgraduate qualification (advantage)

Job description

Company Description

Sultan Chand & Sons (P) Ltd is a leading educational publishing house with roots dating back to 1950, offering nearly 500 titles for learners from Pre-Primary to College level. The company is known for high-quality, well-designed, and accessible books that are widely prescribed by reputed schools and colleges across India, especially for Accountancy and English Grammar. Its authors are distinguished academicians and educationists who bring decades of teaching experience to their work, ensuring that content is regularly revised and aligned with current educational needs. The organization maintains close engagement with teachers to stay informed about evolving student requirements and to support the national goal of “Education For All.” Headquartered in Darya Ganj, New Delhi, Sultan Chand & Sons (P) Ltd has an extensive marketing network with resident representatives across India and beyond to ensure prompt support and client satisfaction.

Role Description

The Area Sales Manager – Publishing and EdTech will be responsible for driving sales growth and market penetration for the company’s print and digital educational products within the assigned territory, based in Mumbai. This full-time, on-site role includes managing relationships with schools, colleges, distributors, and institutional partners; identifying new business opportunities; and executing territory-level sales plans. The Area Sales Manager will regularly visit educational institutions, conduct product presentations and demonstrations, and coordinate promotional activities, workshops, and events to increase adoption of both publishing and EdTech solutions. The role involves monitoring market trends, gathering feedback from educators, preparing sales forecasts and reports, and collaborating with internal marketing, editorial, and EdTech teams to align offerings with customer needs. The Area Sales Manager will also mentor and support local sales representatives, ensure timely order fulfillment and collections, and uphold the company’s reputation for responsive, professional service.

Qualifications

• Strong sales and business development skills in publishing and/or EdTech, including territory management and institutional sales.
• Proficiency in relationship management, stakeholder engagement, and customer service, with the ability to build long-term connections with educators and partners.
• Ability to analyze market trends and sales data, prepare reports, and use insights to plan and execute effective sales strategies.
• Excellent communication, presentation, and negotiation skills, with confidence in addressing academic and administrative decision-makers.
• Comfort with digital platforms and EdTech products, including basic understanding of online learning tools and content delivery systems.
• Bachelor’s degree in Business, Marketing, Education, or a related field; an MBA or relevant postgraduate qualification is an advantage.
• Proven experience in educational publishing, EdTech, or allied industries, preferably in a similar area sales or key account management role.
• Ability to work independently in the field, manage time effectively,