Area Sales Manager-Personal Loan (DSA)

IDFC FIRST Bank; Ahmedabad District; On-site; INR 700,000 - 1,000,000; Full time

Job summary

IDFC FIRST Bank is seeking an Area Sales Manager for Personal Loans to lead acquisition efforts through Direct Selling Agents. This role is critical in driving business growth and ensuring portfolio quality in designated geographies.

The ideal candidate should have 5-10 years of experience in BFSI, a focus on customer satisfaction, and a strategic mindset to implement channel strategies effectively. Join us to contribute to the bank's growth and customer-centric initiatives.

Qualifications

• 5-10 years of experience in Banking, Financial Services, and Insurance (BFSI).

Responsibilities

• Drive customer acquisition for personal loans through Direct Selling Agents.
• Achieve revenue and portfolio quality targets in assigned areas.
• Collaborate with product teams to deliver tailored solutions.
• Implement strategies to enhance customer satisfaction.
• Oversee channel performance and training.

Skills

Customer acquisition

Relationship management

Digital enablement

Compliance adherence

Market insights

Education

Graduation in any discipline

Job description

Job Requirements

About the Role

The Area Sales Manager – Personal Loan (DSA) is responsible for driving the acquisition and growth of the Personal Loan business across designated geographies through Direct Selling Agents (DSAs). This role focuses on expanding the asset base, ensuring profitability, and maintaining portfolio quality. The incumbent will collaborate with cross‑functional teams including Product, Collections, and Digital Alliances to deliver best‑in‑class lending solutions and a seamless customer experience. The role also involves mentoring teams, driving digital enablement, and fostering a customer‑centric culture.

Key Responsibilities

• Acquire Personal Loan customers from the identified segment and generate referrals within the assigned catchment area.
• Grow the Asset Under Management (AUM) for Personal Loans and ensure achievement of revenue, cost, profitability, and portfolio quality targets.
• Collaborate with the Product Head – Personal Loans to deliver tailored funding solutions and ensure DSTs are appropriately incentivized.
• Design and implement channel mix strategies and build strong relationships with digital marketplace partners and key alliances.
• Create a seamless and fulfilling customer journey to enhance satisfaction and loyalty, positioning IDFC FIRST Bank as the preferred banking partner.
• Oversee distribution channel performance through RM training, enablement, integration of alliance channels, improved turnaround time (TAT), and targeted interventions in low‑productivity locations.
• Ensure adherence to internal compliance standards and regulatory frameworks.
• Partner with the Head of Collections to reduce net credit loss and delinquency rates.

Secondary Responsibilities

• Support digital transformation initiatives and contribute to process innovation.
• Provide market insights and feedback to improve product offerings and customer engagement strategies.

Managerial & Leadership Responsibilities

• Mentor and coach senior team members to install a culture of customer centricity, innovation, compliance, and integrity.
• Create an environment that encourages automation and digital enablement to holistically meet customer needs.
• Attract and retain top talent to support the bank’s rapid growth objectives.

Education

• Graduation: Any discipline

Experience

• 5-10yrs experience in BFSI