Area Sales Manager - Meerut

BPL; Meerut; On-site; INR 600,000 - 900,000; Full time

Job summary

BPL Medical Technologies is seeking an Area Sales Manager to oversee the medical devices portfolio within the assigned territory in India. You will drive sales growth, manage customer and distributor relationships, ensure market penetration, and help achieve revenue targets.

The role requires 3–6 years of field sales experience in medical devices, a biomedical engineering or electronics background, and willingness to travel extensively within the territory.

Qualifications

• 3–6 years of proven field sales experience in the medical devices or healthcare industry.
• Bachelor's degree in Bio Medical Engineering / Electronics & Instrumentation preferred.
• Experience in selling capital equipment, surgical instruments, imaging solutions, or diagnostic devices.
• Existing relationships with KOLs, hospital purchase teams, or biomedical engineers advantageous.

Responsibilities

• Promote and sell the company’s medical device products to hospitals, clinics, diagnostic centres, and other healthcare institutions.
• Identify and acquire new business opportunities while nurturing existing customer relationships.
• Meet or exceed monthly, quarterly, and annual sales targets and KPIs for the assigned area.
• Develop a deep understanding of product features, clinical applications, and competitive advantages.
• Conduct product demonstrations, trials, and training sessions for healthcare professionals.
• Work closely with internal teams to ensure a smooth sales cycle and high customer satisfaction.
• Monitor competitor activity, market trends, and pricing to provide feedback and strategy adjustments.
• Manage relationships with channel partners/distributors, ensuring their alignment with company goals.
• Ensure timely follow-up on orders, product deliveries, and payment collections.
• Maintain accurate and up-to-date records in CRM and generate sales reports as required.

Skills

Hospital procurement processes

Medical sales cycles

Communication & negotiation

Travel willingness

Education

Bachelor's degree in Bio Medical Engineering / Electronics & Instrumentation

Job description

About the Company

BPL Medical Technologies is a leading Indian medical technology company committed to advancing healthcare through innovative, reliable, and accessible solutions. With a strong legacy and nationwide presence, BPL serves hospitals, clinics, and healthcare providers across India and select international markets. The company offers a diverse portfolio across patient monitoring, imaging, and critical care, supported by robust manufacturing, service, and distribution capabilities. Driven by innovation and operational excellence, BPL is focused on building future-ready capabilities and delivering long-term value to customers, partners, and stakeholders.

Learn more about us: https://www.bplmedicaltechnologies.com/

Role Summary

The Area Sales Manager (ASM) This position would be responsible to oversee sales operations for our medical devices portfolio within the assigned territory. The role involves driving sales growth, managing customer and distributor relationships, ensuring market penetration, and achieving revenue targets

Key Responsibilities

• Promote and sell the company’s medical device products to hospitals, clinics, diagnostic centres, and other healthcare institutions.
• Identify and acquire new business opportunities while nurturing existing customer relationships.
• Meet or exceed monthly, quarterly, and annual sales targets and KPIs for the assigned area.
• Develop a deep understanding of product features, clinical applications, and competitive advantages.
• Conduct product demonstrations, trials, and training sessions for healthcare professionals.
• Work closely with internal teams (Marketing, Clinical Support, Service, and Logistics) to ensure a smooth sales cycle and high customer satisfaction.
• Monitor competitor activity, market trends, and pricing to provide feedback and strategy adjustments.
• Manage relationships with channel partners/distributors, ensuring their alignment with company goals.
• Ensure timely follow-up on orders, product deliveries, and payment collections.
• Maintain accurate and up-to-date records in CRM and generate sales reports as required.

Qualification & Experience

• 3–6 years of proven field sales experience in the medical devices or healthcare industry.
• Bachelor's degree in Bio Medical Engineering / Electronics & Instrumentation would be preferred.
• Experience in selling capital equipment, surgical instruments, imaging solutions, or diagnostic devices.
• Existing relationships with KOLs, hospital purchase teams, or biomedical engineers will be an advantage.

Key Skills:

• Strong knowledge of hospital procurement processes and medical sales cycles.
• Excellent communication, negotiation, and relationship-building skills.
• Self-motivated, target-oriented, and capable of working independently.
• Willingness to travel extensively within the assigned territory.

Why This Role Matters

As an Area Sales Manager, you will be on the frontlines of delivering essential medical consumables to healthcare providers, directly impacting patient outcomes and helping drive BPL’s purpose of 'Help Save Lives'.