Area Sales Manager-LFT, Bangalore Bengaluru On-site

Somany Ceramics Ltd.; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Somany Ceramics Ltd. in Bengaluru seeks a mid-level Project Sales professional to lead revenue growth across private real estate and infrastructure projects. You will develop key strategic relationships with architects, builders and influencers to win specifications and convert opportunities.

You will build a robust pipeline, drive targeted engagements, and monitor progress with CRM updates to ensure accurate forecasting and timely collections.

Qualifications

• MBA in Marketing or equivalent with relevant experience.
• Strong track record in project sales for building materials or related industries.
• Proven ability to manage long sales cycles and complex stakeholder maps.
• Familiarity with CRM tools and pipeline forecasting.

Responsibilities

• Achieve monthly, quarterly and annual sales targets from private projects in the assigned geography.
• Build and maintain a structured pipeline of ongoing and upcoming projects with accurate forecasting.
• Drive specification selling by ensuring brand inclusion in project BOQs.
• Develop and nurture relationships with architects, contractors, builders and designers.
• Conduct 300–350 structured sales calls per month and onboard 20–25 new architects/influencers monthly.
• Track progress, provide conversion strategies, and maintain CRM records.

Skills

Leadership

Sales

Negotiation

Business Development

Relationship Management

Market Research

Education

MBA in Marketing

Graduate in any discipline

Job description

Drive project sales performance across the assigned territory by building a robust pipeline of private real estate and infrastructure projects. Develop strategic relationships with architects, builders, contractors, and influencers to achieve revenue targets, ensure specification wins, and maximize conversion of project opportunities.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets from private projects within the assigned geography.
• Build and maintain a structured pipeline of ongoing and upcoming projects, ensuring accurate tracking and forecasting.
• Drive specification selling by ensuring brand inclusion in project BOQs (Bill of Quantities).

Influencer & Stakeholder Management

• Develop and nurture strong relationships with architects, contractors, builders, and interior designers.
• Conduct a minimum of 300–350 structured sales calls per month, ensuring quality engagement across stakeholder segments.
• Onboard and engage at least 20–25 new architects/influencers per month to expand the influencer base.
• Categorize and prioritize stakeholders based on business potential and conversion rates.

Project Tracking & Conversion

• Continuously track project progress and proactively engage decision-makers to secure orders.
• Provide detailed project updates and conversion strategies to reporting manager.

Brand Visibility & Product Promotion

• Ensure availability and visibility of product samples, catalogues, and display units at key architect and influencer locations.
• Conduct periodic audits to ensure brand preference and competitive positioning at project sites.
• Support new product launches through targeted engagement and demonstrations.

Customer Experience & Issue Resolution

• Coordinate with customer service and technical teams to resolve product or application-related queries.
• Ensure high levels of customer satisfaction through proactive communication and timely issue resolution.

Collections & Compliance

• Ensure timely collection of payments, statutory documents (e.g., tax forms), and adherence to credit policies.
• Monitor receivables and minimize outstanding dues within defined timelines.
• Track competitor activities, product trends, and pricing strategies within the project segment.
• Share actionable insights to refine sales strategies and improve conversion rates.
• Maintain accurate records in CRM systems for pipeline, interactions, and forecasting.

Role Specifications

Qualification

• MBA in Marketing preferred / Graduate in any discipline

Experience

• Minimum 7+ years of experience in project sales, preferably in building materials, tiles, ceramics, paints, or allied industries

Desired Candidate Profile

• Proven track record in project sales with strong exposure to specification-driven selling.
• Established network with architects, builders, contractors, and design consultants.
• Strong understanding of project sales cycles, tendering processes, and stakeholder mapping.
• Ability to manage long sales cycles and convert high-value opportunities.
• Proficiency in CRM tools, pipeline management, and reporting systems.
• Strong commercial acumen, including pricing negotiation and payment follow-ups.

Self-driven, target-oriented professional with ability to work independently

Posted Mar 23, 2026

Seniority Mid-level

Skills

Leadership Sales Negotiation Business Development Relationship Mgmt Market Research