Area Sales Manager (General Trade)- Bihar

Desai Jewellers; Muzaffarpur, Patna, Gaya; Sur place; INR 900 000 - 1 500 000; Plein temps

Résumé du poste

Desai Jewellers is looking for a results-driven Sales Territory Manager to grow our GT counter network across Bihar and nearby regions. You will identify and recruit counters, drive activations, and build strong retailer relationships while hitting monthly and quarterly targets.

You will travel extensively within the state, lead a small team as the territory expands, monitor market trends, coordinate activations, and report performance to senior management.

Qualifications

• MBA in Sales/Marketing preferred with strong business acumen.
• Graduate in any discipline with ≥5 years in sales roles.
• Proven success in acquiring retail counters and expanding territory.

Responsabilités

• Identify and appoint new GT counters across retailers and lifestyle outlets.
• Map priority towns and markets; execute territory coverage plans.
• Ensure counters are activated, serviced and generate repeat orders.
• Achieve monthly/quarterly targets for counter additions and sales.
• Manage retailer relationships, launches, merchandising and feedback.
• Travel throughout the assigned state to grow market presence.

Connaissances

Negotiation

Communication

Relationship-building

Travel readiness

Formation

MBA in Sales/Marketing

Graduate in any discipline

Description du poste

Key Responsibilities:

• Identify and appoint new GT counters across jewellery retailers, fashion accessory stores, beauty and cosmetics outlets, boutiques and relevant lifestyle retailers.
• Map priority towns, retail clusters and high-potential markets; prepare and execute territory coverage plans.
• Ensure new counters are activated, adequately serviced and generate repeat orders; grow average sales per active counter.
• Achieve assigned monthly and quarterly targets for counter additions, active counters and sales revenue.
• Manage retailer relationships, product launches, visual merchandising, promotional activities and market feedback.
• Monitor competitor products, pricing and fashion trends; share actionable insights with management.
• Coordinate order booking, dispatch follow-up, customer service and collections in accordance with company policy.
• Maintain accurate retailer pipeline, visit records, sales MIS and periodic performance reports.
• Assess staffing needs and, as the territory expands, recruit, train and supervise a sales team with management approval.

Candidate Profile

• Graduate in any discipline; MBA in Sales/Marketing preferred.
• Approximately 5-8 years of sales experience in fashion, beauty, cosmetics, fashion jewellery, accessories or lifestyle products.
• Demonstrated success in General Trade retail counter acquisition and territory expansion.
• Strong local market knowledge and existing retailer relationships in the assigned state.
• Hands‑on, target-oriented approach; strong negotiation, communication and relationship‑building skills.
• Willingness to travel extensively throughout the assigned state.