Area Sales Manager (General Trade)- Jharkhand

Desai Jewellers; Dhanbad, Jamshedpur, Ranchi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Desai Jewellers in Jharkhand is seeking a seasoned sales professional to identify and appoint new GT counters across jewellery retailers and lifestyle outlets, while growing counter sales and market share.

You will map high-potential markets, activate counters, and drive monthly and quarterly targets. The role requires strong negotiation, communication, and relationship-building skills and extensive travel within the state.

Qualifications

• Graduate in any discipline; MBA in Sales/Marketing preferred.
• 5–8 years of sales experience in fashion, beauty, cosmetics, fashion jewellery, accessories or lifestyle products.
• Strong local market knowledge and existing retailer relationships in the assigned state.
• Hands-on, target-oriented approach; strong negotiation, communication and relationship-building skills.
• Willingness to travel extensively throughout the assigned state.

Responsibilities

• Identify and appoint new GT counters across jewellery retailers, fashion accessory stores, beauty and cosmetics outlets, boutiques and relevant lifestyle retailers.
• Map priority towns, retail clusters and high-potential markets; prepare and execute territory coverage plans.
• Ensure new counters are activated, adequately serviced and generate repeat orders; grow average sales per active counter.
• Achieve assigned monthly and quarterly targets for counter additions, active counters and sales revenue.
• Manage retailer relationships, product launches, visual merchandising, promotional activities and market feedback.
• Monitor competitor products, pricing and fashion trends; share actionable insights with management.
• Coordinate order booking, dispatch follow-up, customer service and collections in accordance with company policy.
• Maintain accurate retailer pipeline, visit records, sales MIS and periodic performance reports.
• Assess staffing needs and, as the territory expands, recruit, train and supervise a sales team with management approval.

Skills

Negotiation

Communication

Relationship-building

Education

Graduate in any discipline

MBA in Sales/Marketing

Job description

Key Responsibilities:

• Identify and appoint new GT counters across jewellery retailers, fashion accessory stores, beauty and cosmetics outlets, boutiques and relevant lifestyle retailers.
• Map priority towns, retail clusters and high-potential markets; prepare and execute territory coverage plans.
• Ensure new counters are activated, adequately serviced and generate repeat orders; grow average sales per active counter.
• Achieve assigned monthly and quarterly targets for counter additions, active counters and sales revenue.
• Manage retailer relationships, product launches, visual merchandising, promotional activities and market feedback.
• Monitor competitor products, pricing and fashion trends; share actionable insights with management.
• Coordinate order booking, dispatch follow-up, customer service and collections in accordance with company policy.
• Maintain accurate retailer pipeline, visit records, sales MIS and periodic performance reports.
• Assess staffing needs and, as the territory expands, recruit, train and supervise a sales team with management approval.

Candidate Profile

• Graduate in any discipline; MBA in Sales/Marketing preferred.
• Approximately 5-8 years of sales experience in fashion, beauty, cosmetics, fashion jewellery, accessories or lifestyle products.
• Demonstrated success in General Trade retail counter acquisition and territory expansion.
• Strong local market knowledge and existing retailer relationships in the assigned state.
• Hands-on, target-oriented approach; strong negotiation, communication and relationship-building skills.
• Willingness to travel extensively throughout the assigned state.