Area Sales Manager (Depot Manager) - Barasat

Berger Paints; Barasat; In loco; INR 900.000 - 1.200.000; Tempo pieno

Descrizione del lavoro

Berger Paints in Barasat, West Bengal, seeks an experienced Area Sales Manager (Depot In-charge) to lead a depot’s sales team. You will drive volume and value, expand the retail network, monitor market trends, and report performance to senior management.

The role emphasizes strategic planning, coaching, and building strong customer relationships to achieve monthly and annual targets. The ideal candidate has 10–12 years of sales management experience in paints/building materials, plus a

Competenze

• Bachelor's degree (Graduate) or MBA in Marketing.
• Experience in sales management through a channel network.
• Proven track record in achieving and exceeding sales targets in a competitive market.

Mansioni

• Lead and manage the sales operations of a single Depot, ensuring achievement of monthly and annual targets.
• Develop and implement sales strategies to drive growth in the territory.
• Monitor performance against targets and take corrective actions to meet goals.
• Mentor and develop frontline sales personnel; conduct regular performance reviews.
• Build strong relationships with key customers and ensure customer satisfaction.
• Analyze market trends and competitor activities to identify opportunities for growth.

Conoscenze

Sales management

Team leadership

Channel sales

Market analysis

Formazione

Bachelor's degree

MBA in Marketing

Descrizione del lavoro

Position:

Area Sales Manager (Depot In-charge)

Function:

Retail

Location:

Barasat

Department:

Sales

Role Overview:

We are seeking a dynamic and results-driven Area Sales Manager (ASM) to lead and manage the sales operations of a dedicated Depot within a specified territory. The ASM will be responsible for driving the sales volume, value, and growth targets by leading and motivating a team of frontline sales personnel. You will be instrumental in expanding the retail distribution network, tracking competitive activities, and monitoring local market trends to identify opportunities for growth and improvement. The ASM will also have full accountability for the performance of the Depot and will oversee its day-to-day operations.

Key Responsibilities:

• Sales Performance & Target Achievement:
• Lead and manage the sales operations of a single Depot, ensuring the achievement of monthly and annual sales targets (volume and value).
• Develop and implement effective sales strategies and action plans to drive growth in the territory.
• Monitor sales performance against targets and take corrective actions as necessary to meet business goals.
• Foster a high-performance culture within the sales team, setting clear objectives and expectations.
• Team Management & Development:
• Lead, mentor, and motivate a team of frontline sales personnel, ensuring optimal performance and development of team members.
• Conduct regular performance reviews and provide coaching and training to improve sales effectiveness.
• Build a strong, cohesive team with a focus on collaboration and achieving sales targets.
• Market Analysis & Competitor Tracking:
• Continuously monitor the local market landscape and competitor activities to identify trends and business opportunities.
• Provide insights to senior management regarding market changes and competitive strategies.
• Analyze sales data and market trends to adjust sales strategies accordingly.
• Distribution Network Expansion & Management:
• Identify opportunities for expanding the retail distribution network within the territory.
• Develop and implement effective distribution management schemes to maximize coverage and penetration.
• Ensure the optimal allocation and management of resources within the Depot.
• Customer Relationship Management:
• Build and maintain strong relationships with key customers, ensuring high levels of customer satisfaction and loyalty.
• Act as a liaison between customers and the organization, addressing their needs and concerns proactively.

Professional Qualifications:

• Essential:
• Bachelors degree (Graduate)/MBA (Marketing)

Experience Requirements:

• 10-12 years of hands-on experience in sales management through a channel network, preferably within the paints, building materials or related industries.
• Proven track record of achieving and exceeding sales targets in a highly competitive market.
• Strong experience in managing a sales team and Depot operations independently.

Desired Candidate Profile:

• Age Range: 30-35 years

Personality Traits:

• Dynamic and Goal-Oriented: Able to work in a fast-paced environment with a focus on results and business growth.
• Strong Leadership and Managerial Skills: A natural leader with the ability to inspire and manage teams effectively.
• Customer-Centric: Excellent interpersonal skills with a customer-first approach to sales and service.
• Analytical Thinker: Strong ability to analyze sales data and market trends to drive informed decisions.
• Team Player: Collaborative mindset with the ability to work cross-functionally with various departments.