Area Sales Manager-Sales & Business development

Lakshya Hr Solutions; Kamrup Metropolitan, Khordha, Ranchi; On-site; INR 600,000 - 900,000; Full time

Job summary

Lakshya Hr Solutions in India seeks a dynamic Sales Planning & Business Development professional for the construction chemicals sector. You will drive regional sales plans and build relationships with consultants, contractors, and government clients to grow pipelines and achieve targets.

Experience in project sales within building materials is essential, with strong communication, negotiation, and analytical skills.

Qualifications

• Strong business development experience in construction chemicals or related building materials.
• Education aligns with civil/chemical engineering or science background; MBA a plus.
• Experience in handling consultants, PMCs, contractors, and government clients.

Responsibilities

• Execute regional sales and business development plans aligned to national targets.
• Develop opportunities across infrastructure, industrial, and residential segments.
• Manage pipelines, follow ups and order conversions; achieve budgets.
• Maintain CRM records, prepare MIS reports on sales and activity.
• Build key relationships with developers, consultants and govt. departments.
• Coordinate with technical services for trials, approvals and samples; ensure compliance.

Skills

Communication

Negotiation

Presentation

Interpersonal

Analytical

Education

Diploma / B.Tech in Civil or Chemical Engineering (preferred)

B.Sc. in Physics / Chemistry / Maths

MBA in Marketing or Business Management (added advantage)

Tools

CRM

MS Office

Job description

Role & responsibilities

1. Sales Planning & Business Development

Execute the regional sales and business development plan in alignment with national targets and objectives.

• Identify and develop business opportunities across infrastructure, industrial, institutional, commercial, and residential segments.
• Generate and manage project pipelines, ensuring timely follow-ups and order conversions.
• Develop business through Consultants, PMCs, Contractors, Developers, Ready-mix concrete producers, and government departments.
• Achieve sales and collection targets as per approved budgets.

2. Key Account & Channel Management

• Build and nurture strong relationships with key developers/ clients, consultants, and ready-mix concrete producers in the assigned territory. Ensure product specifications and vendor registrations with major clients and govt. departments.
• Initiate admixture trials and product sampling/ mock-ups with key clients and coordinate with technical service team to execute the same

3. Market Intelligence & Customer Support

Track competition activities to identify emerging trends and new business opportunities.

• Ensure prompt resolution of customer complaints in coordination with technical and QA team.

4. Sales Process, Reporting & Collections

Sales Targets: Plan and execute monthly and quarterly sales activities to achieve assigned sales and product mix targets.

Credit Control - Monitor outstanding payments, follow up for collections, and maintain DSO within target limits.

• Maintain and update CRM records leads, opportunities, quotations, and order closures.

Prepare and submit periodic MIS reports on sales, forecasts, and customer activity.

5. Teamwork & Cross-Functional Collaboration

Work closely with Technical Services, SCM, and Accounts teams for order execution and customer satisfaction.

• Coordinate with the Technical teams for product establishment, trials, approvals and specification initiatives.

Support marketing campaigns, exhibitions, and promotional events

6. Compliance & Ethical Conduct

Ensure adherence to company policies, pricing structures, and credit guidelines. Maintain ethical conduct, transparency, and integrity in all business dealings.

• Follow EHS (Environment, Health, and Safety) standards during site visits and field

Preferred candidate profile

• Diploma / B.Tech in Civil or Chemical Engineering (preferred) or B.Sc. (Physics / Chemistry / Maths).
• MBA in Marketing or Business Management will be an added advantage 4-7 years of experience in Project Sales / Business Development in Construction Chemicals, Concrete Admixtures, or related Building Materials industry.
• Proven experience in dealing with consultants, PMCs, contractors, applicators, and government/institutional clients.

Nature Of Experience

• Should have worked in project-based sales and technical sales roles.
• Experience in both direct and channel-based business preferred.
• Capable of managing regional business independently and achieving defined KPIs.

Specific Skills / Personal Attributes:

• Strong communication, presentation, and negotiation skills.
• Self-motivated, result-oriented, and capable of handling multiple priorities.
• Good analytical and interpersonal abilities.
• Customer-centric approach with strong follow-up and execution discipline.
• Proficiency in CRM, MS Office, and report preparation.